Description

Après plus de 8 ans en entreprises dans le secteur du Média Digital, j'ai pu parcourir tout ce monde de l'achat média digital.

Avec de nombreuses missions en agence, chez l'annonceur, et en régie, je suis donc experte sur le sujet avec une vue 360 du métier.

Spécialisation sur les comptes Luxe ces deux dernières années, j'ai pu aussi travailler sur des compte retail et CPG.

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Portuguese
Conversational

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Paris (up to 10km)

Freelance
Consultante Marketing Digital
DIGITAL AND IT
September 2020 - Today (5 years and 9 months)
My missions as a freelance :

AGENCIES
> Essence Mediacom : Digital Consulting for Richemont (Cartier)
April to December 2023 : 9 months // Full Time
> Publicis Média Luxe : Media Trader for LVMH
January to March 2023 : 3 months // Full Time
> Mediabrands - Initiative : Media Trader for Patek Philippe
September to December 2022 : 4 months // Full Time
> GroupM - KR Media : Paid Media manager for Pernod Ricard and LVMH.
April to September 2021 - 6 months // Full Time

CLIENT
> Richemont - Chloé : Digital Marketing & Paid Media Manager.
From October 2021 - 6 months // Full Time
> Ubiq : Traffic Manager.
From February to June 2021 - 5 months // 2 days a week
> Fédération Française du Prêt à Porter Féminin : Coach of Content Strategy on Digital Channels
From September 2020 to March 2021
Marketing de contenu Réseaux sociaux Facebook Marketing Instagram Marketing SEA Analyse de données Web analytics
Fabernovel
Senior media spécialiste
DIGITAL AND IT
November 2017 - October 2020 (2 years and 11 months)
Paris, France
Increasing Brands visibility on the web through digital advertising !

- Advisory role for digital marketing strategy : thinking of the most profitable way to spend your money on advertising, talking to the right audience, with the right message.
Strategic approach starting from the client business objectives to the right tools to activate in order to reach those objectives, understanding its market's specificities.
- Training clients on digital marketing problematics to help them grow.
- Taking a brief from our clients to propose a media plan adapted to their objectives, Branding and Performance campaign.
- Creation, implementation and optimization of campaigns on all channels : Social Media (Facebook/Instagram/Snap/Twitter..), Google Ads, Youtube, and Video and Display adNetworks and DSPs.
- Post Campaign performances analysis, reporting and recommandations.

Certifications : Google Ads, Google Analytics, Display & Video 360 (former DoubleClick Bid Manager)
Clients : Pernod Ricard Global and Ricard SA France (Beverage) / Beaumanoir Group (Retail)
Google AdWords Google Analytics Facebook Marketing Instagram Marketing Branding Stratégie de communication Réseaux sociaux St
Teads
Advertising Operation Manager
E-COMMERCE
September 2016 - August 2017 (1 year)
Paris, France
- Develop and implement digital campaigns through the Teads ad server
- Traffic campaigns to publishers and clearly communicate buy details
- Oversee campaign pacing and performance
- Optimize media for top performance results
- Communicate campaign goals/status directly with internal Account Managers
- Generate campaign reporting and analytics
Traffic Management Stratégie de communication E-commerce E-