Description

AI-enabled General Manager & eCommerce leader with 17+ years building and scaling markets across Europe. Managed and built International sales and distribution teams.

I've taken businesses from zero to €30M, launched 40+ brands in France, and now help companies audit and build train and use AI for measurable growth from CRM automation to full AI agent deployment. Compliance, systems , process.

Forward Deployment Engineer & Technical Project Manager

An experienced technical leader with a proven track record of scaling businesses from zero to €30M and launching 40+ brands in France. Combines hands-on coding skills with strong project management experience to develop, sell, and deploy compliant POCs and MRV frameworks. Specializes in auditing workflows to build, train, and integrate practical AI solutions—ranging from CRM automation to full AI agent deployment—while focusing heavily on compliance, systems, and efficient processes.

If you're scaling in France or need someone who bridges commercial strategy with hands-on tech execution, let's talk.

Industry field of expertise

Languages

English
Native or bilingual
French
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Symbiose Management
Head of sales
DIGITAL AND IT
March 2026 - Today (4 months)
Paris, France
Commercial Director — MRR/ARR Owner | Symbiose Management | 2026 – Present

Deeptech SaaS (MRV / nature-based solutions) | Cross-functional team of 10 | Clients: European blue chips & institutions
Strategy & Commercial Management

Owner of the company's entire MRR and ARR — pricing, renewal architecture, revenue forecasting and client retention across a portfolio of complex institutional accounts.
Defined and deployed the commercial strategy: target segmentation, market prioritization, SDR pipeline development and full sales cycle management (discovery, demo, value proposition, closing).
Implemented operational and outcome KPIs: pipeline coverage, stage-by-stage conversion, cycle duration, ARR by segment — weekly reporting to the Executive Committee.
Full CRM overhaul in 3 months with AI features — team adoption >90%; simultaneous rebuild of the website and reporting infrastructure.

Management & Cross-functional Leadership

Led a multidisciplinary team of 10 (product, engineering, project management, sales) with weekly Agile/Scrum cycles and daily standups.
Key interface between sales, product and tech teams — structured escalation of field needs, roadmap priority arbitration and alignment on client requirements.
Onboarded 4 new employees and managed 2 departures within 3 months — concrete demonstration of leadership under pressure.

Key Accounts & Complex Sales

Sold MRV software to institutional buyers (funds, auditors, CSR departments of large corporations) with CSRD, EUDR and SBTi requirements — multi-stakeholder C-level sales cycles.
Negotiated framework contracts covering SLAs, data security and regulatory compliance — directly analogous to complex enterprise SaaS environments.
2 clients signed as pilots within the first few weeks; qualified pipeline of 4 deals/week ongoing.
artificial intelligence Customer Relationship Management (CRM) Sales funnel Team management Marketing
Hi.AI Design
FOUNDER & DIRECTOR
August 2025 - Today (11 months)
Paris, France
Mission: Helping SMEs and scale-ups operationalize AI for measurable performance gains.
• • Designed and deployed AI systems for CRM, ERP, HR, and finance automation for 3 scale-ups, achieving >90% user-adoption rates.
• • Directed hybrid agile projects (6×2-week sprints) via Notion, Slack, and Asana, delivering on-time and within budget.
• • Built AI agent frameworks for prompt orchestration, cost optimisation, and GDPR-compliant deployment.
• • Produced ROI dashboards in Power BI / Gamma tracking LTV, CAC, and payback periods for client reporting.
• • Negotiated partnership with major imagery supplier; secured €10K OVH hosting credit for AI agent platform.
• • Certified ISO 42001 AIMs practitioner — ensures EU AI Act compliance for all client deployments.
• •Created and executed successful GTM for three high value client projects.
Business development Administrative and Financial Manager Go-to-Market (GTM) Strategy artificial intelligence Agile Project Management
Direct Distribution
CO-FOUNDER & COMMERCIAL / MARKETING DIRECTOR
IMPORT AND EXPORT
October 2006 - May 2024 (17 years and 7 months)
Paris, France
| FMCG / Beer, Wine & Snack Distribution and creation.
• • Owned full P&L, logistics, HR, and finance across 3 warehouses and 8 major cities, scaling from €45K seed capital to €30M cumulative turnover.
• • Launched 40+ brands in France from zero to localizing assortment, compliance, packaging, and last mile delivery for each market entry.
• • Developed and executed go-to-market playbook from 6 countries, adapting to local regulatory, customs, excise, and consumer requirements in France.
• • Negotiated national supply contracts with Carrefour, Intermarcé, Leclerc and 700+ on-trade clients, managing pricing, margin strategy, and sell-through performance.
• • Implemented ML-based inventory forecasting reducing costs 15% and stockouts 8% — improving payback period on stock investment.
• • Built proprietary CRM + Shopify-integrated ordering system serving 800+ B2B clients, improving cashflow visibility and enabling data-driven customer retention.
• • Led post-2020 digital transformation — integrating Power BI dashboards, automated financial reporting, and eCommerce ordering workflows.
• • Designed and managed Brexit-compliant logistics and customs framework, enabling uninterrupted cross-border operations post-2020.
Customer Relationship Management (CRM) Business Plan Development Supply-Chain Management Sales funnel Strategic planning