Description

Salesforce Marketing Cloud Architect & Developer

o Setup Salesforce Marketing Cloud

- Email Studio

- Mobile Studio

- Automation Studio

- Journey Builder

- Content Builder

- Audience Builder

- Einstein

o Marketing Cloud Connector

o Setup Users role/ Permissions

o Data Model creation

o Businesss Unit creation

o Unsubscription Workflow Emailing & SMS

o Collaborate with BI/DATA teams in order to optimize needs

Setup Marketing Campaigns: Logic, implementation & automation

o Support on user stories

o Create automations with SQL Query in Automation Studio

o Create new data extensions

o Create customer journey workflow in Journey Builder

o Personalize emails content with AMPScript

o A/B Testing

o Analyse & Reporting on activities

o Collaborate with CRM/Marketing teams in order to optimize needs

Project Management

o Agile Method (Scrum)

Languages

o French/ English Full professional proficiency

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Groupe Alain Afflelou
Consultant Salesforce Marketing Cloud (Architect & Developer)
RETAIL (LARGE RETAILERS)
October 2019 - November 2020 (1 year and 1 month)
Paris, France
Context: Integration of Salesforce Marketing Cloud solution

o Setting up SAP, Sender Profil, Delivery Profil on Parent and Child Business Unit
o Architecture and Data Model with SalesCloud
o Defining the best implementation for a Multi country/Language environment
o Setting up Mobile Studio (mobile Shortcode integration) and Email Studio
o Setting up the unsubscription workflow through a cloudpage and integration of the Entreprise Reply Mail Management on all Business Unit
o Integration of Myelefant (third party system) for sending Rich SMS
o Automate segmentation in Automation builder (sql) for NPS Campaigns
o AMPscript to personalize emails, SMS content
o Create the customer Journey workflow into Journey Builder
o Work closely with global marketing teams to build new campaigns
o Lead requirements gathering meetings with marketing other departments to define new campaign requirements
o Campaign logic and implementation with details on what are the possibilities with the SFMC tool
o Build reports and/or assist marketing team with data demonstrating campaign ROI
o Maintain proper documentation SFMC integration, workflow processes, testing, and standard operating procedures in accordance with business requirements
o Customer Advises/ Traning on Salesforce Marketing Cloud
Hospitality Digital
Consultant Salesforce Marketing Cloud
RESTAURANTS AND FOOD SERVICE
July 2018 - Today (7 years and 11 months)
Düsseldorf, Germany
Context: Manage Marketing campaigns

o Setup Emailing campaigns
o Create segmentation in Automation builder (sql)
o AMPscript to personalize emails, SMS and Push Notification content
o Create the customer Journey workflow into Journey Builder
o Rebuild the Data Model with Attribute Group and Data relation
o Create custom and automated report on a weekly basis
o Customer Advises on Salesforce Marketing Cloud
o Perform ongoing maintenance of existing campaigns in Marketing Cloud such as (Commercial and Transactional emailing/ SMS or Push Notifications)
o Anticipate issues and risks and escalate appropriately
o Serve as a point of contact for technical Marketing Cloud questions
o Communicate effectively with business users on the status of enhancements, projects and open production support tickets on JIRA or Salesforce support
Corsica linea
Consultant Salesforce Marketing Cloud
TRANSPORTATION
May 2019 - June 2019 (2 months)
Paris, France
Context: Marketing Use Case

o Working on use cases related of Marketing and Customer Information
o Create new Data Extensions into Salesforce Marketing Cloud
o Create Automation and Query to get travelers of the next coming 10 days
o Create the customer Journey workflow into Journey Builder
o AMPscript to personalize emails content
o Rebuild the Data Model and integrate new data into the synchronized Data Extension from Sales Cloud