Description

Avec plus de 15 ans d'expériences à des postes de direction digitale marketing/growth pour les marques les plus engageantes au monde, je vous accompagne pour la mise en place de vos stratégies digitales, CRM, sociales avec une approche 100% R.O.I et business oriented . Activation et monétisation d'audiences, gestion et croissance de communautés, structuration de plans éditoriaux/brand contents

Je suis pragmatique, doté d'une excellente capacité d'analyse et de compréhension des marques et très créatif.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Biarritz (up to 50km), Paris (up to 50km), Bordeaux (up to 50km), Lille (up to 50km), Lyon (up to 50km)

Red Bull France
Directeur du digital
ENTERTAINMENT AND LEISURE
September 2015 - September 2017 (2 years)
Paris, France
Leading the channel department (Red Bull digital platforms, Red Bull TV and The Red Bulletin Magazine) and digital strategy in France, mainly :
- Development of the PESO ecosystem and cross-channels strategy.
- Chief Editor for redbull.com/fr and social platforms
- Business development : partnerships ; Media/Tv/print distribution
- Management of all digital platforms and tools (web/mobile/gaming/special
ops/data x DMP x CRM...)
- Digital media buying (social, ad, SEA...) and third party digital media ops - Media and digital activations for Red Bull France
- Influence and e-pr strategy
- Digital innovation (VR/AR/drones), gamification
- E-sport strategy and organization of Red Bull Kumite event
A.S.O (Amaury Sport Organisation)
Chief digital officer
ENTERTAINMENT AND LEISURE
June 2010 - July 2015 (5 years and 2 months)
Paris, France
Leading the digital activity for A.S.O. (owner and organizer of Le Tour de France, Dakar Rally, The Mudday, Paris Marathon...), including :
- Global digital and innovation strategy of the company and its events
- Business development: TV/digital rights, special sponsoring
operations, gaming licenses, B2C services
- Platforms management (50M+ U.V) : websites, mobile applications, channels
- Contents management : video, photos, data
- Social media (5M+ fans and followers)
- Special digital operations and innovation projects
- Key platforms and media partnerships
ctzar
Co fondateur
SOCIAL NETWORKS
January 2007 - December 2010 (4 years)
Paris, France
Pionner influence marketing agency & platform (M6 group, 40 countries)
in charge of the development of the company, including :
- Launching of the company ; business development
- Setting marketing campaigns (word-of-mouth, product placement, events & P.R)
- Ctzar.com platform implementation and strategy