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Malt Strategy
Claudio Dell'AricciaCD

Claudio Dell'Ariccia

Media Buyer | Taboola Partner | Outbrain

€300/day
Rome, IT
8-15 years
Taboola
Outbrain
Native Ads
Native Advertising
PPC

Average response time: 1 hour

About Claudio

🚀 Partenaire marketing officiel Taboola | Expert en Native Advertising
🎯 Taboola • Outbrain • MGID
⭐ +1M€ de budget dépensé en Native Ads ⭐

Je m’appelle Claudio et, avec mon frère Roberto, nous avons fondé Digital Brothers en 2020.

Nous accompagnons des marques et des annonceurs dans leur croissance grâce à la Native Advertising, avec une expertise avancée sur Taboola, Outbrain et MGID.

✅ Nos domaines d’expertise :

🛒 E-commerce
Produits santé & bien-être (orthèses, correcteurs de posture, incontinence), compléments minceur (dont GLP-1*), CBD, appareils de massage (cou/pieds/dos), beauté homme & femme, produits et compléments pour animaux.

📩 Lead Generation
Toiture, rénovation salle de bain, assurance auto/vie, accidents de la route (MVA), garanties habitation, gouttières, sécurité maison, fenêtres, trading, casinos & gaming, dettes/crédits, VIP pass entre pays.

🤝 Affiliation
Stratégies d’acquisition orientées performance avec optimisation ROI.

💰 Nous avons géré plus d’1 million d’euros de dépenses publicitaires, à la fois via nos propres budgets en affiliation et via les budgets de nos clients.

📌 Avant de nous spécialiser sur le Native, nous avons testé et maîtrisé plusieurs canaux d’acquisition :
Google & Bing Ads, Meta Ads, TikTok Ads, SEO, Email Marketing.

📈 Tracking et optimisation avancés
Nous suivons tout le parcours utilisateur (du clic à la conversion) avec Voluum et RedTrack, et nous optimisons via des outils comme Hotjar, Microsoft Clarity, Yandex Metrica et Google Optimize.

🧩 Landing pages & conversion
Nous travaillons sur WordPress + Elementor et Shopify, avec une approche orientée performance (CRO, tests, amélioration continue).

📷 Vous pouvez consulter nos études de cas et captures d’écran sur notre profil pour découvrir nos résultats.

👉 Vous avez un projet en Native Ads ou vous souhaitez scaler vos campagnes ?
Contactez-nous, nous serons ravis d’en discuter !
Banking and Financial Services
Insurance
Automotive OEM
E-commerce
Press and Media

  • Italian

    Native or bilingual

  • French

    Fluent

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Digital Brothers
    Co-Founder
    November 2021 - Today (4 years and 7 months)
    Rome, Metropolitan City of Rome Capital, Italy
    My role involves crafting and optimizing tailored marketing campaigns that deliver measurable results aligned with our clients' business objectives.
    By utilizing first-class native advertising tools and innovative approaches, I ensure every campaign maximizes ROI while connecting brands with engaged audiences.
  • Renault Retail Group
    Used Cars Manager
    February 2018 - June 2021 (3 years and 4 months)
    Area, PC, Italy
    Responsible for commercial and financial results for Used Car business in Italy. Managing one of the most important European Projects for Renault Group in Italy, main activities:
    • - Car Market Analysis
    • - Business Planning
    • - Launching New Subsidiaries
    • - Launching a New Brand
    • - Customer Path Analysis
    • - Logistics Optimization
    • - IT Tools Requirements Creation
    • - Customer Promise design
  • Retail Renault Group
    Digital & CRM Manager
    AUTOMOBILE
    October 2014 - January 2018 (3 years and 3 months)
    Rome, Italy
    Main Duties
    • • Implementation of Sales & After Sales marketing campaigns on direct and indirect channels
    • • Responsible for all Marketing Projects to be deployed in the Country
    • • Develop RRG Digital and Social Media Strategy according to the Corporate guidelines & standards
    • • Manage daily relationships with the Parent Company reporting Italy results.
    • • Produce various reporting for Sales & After Sales Activities in terms of Economic Results and Quality Process
    • • Manage daily relationships with RRG Dealers in Italy coordinating their marketing campaigns
    • • Analyze Campaigns figures, reporting them in RRG Board of Directors.
    • • Coordinating outsourcer's telemarketing activity.
Check out Claudio's experience

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Education

  • Automotive Digital Manager
    Automotive Digital Manager
  • Certified in Google Ads Fundamentals Certified Digital Marketing Manager
    Certified in Google Ads Fundamentals Certified Digital Marketing Manager
Check out Claudio's education

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