Claudia Maurer Formery

Leading a team of 30 people across 10 countries in Africa focusing on conversion optimisation. Managing marketing key promotional campaigns & events (ex: Black Friday), online merchandising and product / UX optimisation. Key activities: project management, product marketing, user experience, analytics, growth marketing, 360 marketing plan, customer acquisition and retention, customer insights, search algorithm optimization, development of new product features (promotion mechanisms, personalization, games, filters etc) (Marketing Director and then VP since March 2022)

Build, monitor and steer marketing strategic campaigns (ex: Black Friday, Tech Week, Jumia Anniversary...) in 10 countries across Africa to ensure growth of the business (awarness, acquisition, engagement, and retention) and process efficiency Lead a team of

-local project managers who conduct the campaigns execution across departments in their countries (ensuring timely deliverables)

-business analyst who monitor the campaigns and conduct post-mortem analysis & day-to-day performance tracking Key activities: campaign management, project management, analytics, growth marketing, 360 marketing plan, customer engagement, customer insights, onsite userflow, merchandising

-Business Development & Growth : launch of Monoprix Marketplace on Prime Now

-Marketing Management : Marketing Strategy, Marketing Revenue, Partnerships, Customer Insights, Traffic, Promotion, Merchandising, UX, CRM , Assortment optimization