Claudia Castro

Luxury brasserie, Place Vendôme.

• Advised top management of the need to provide consistent national and international brand visibility among audiences (conventional, digital and social media).

• Leveraged brand equity by amplifying digital marketing initiatives, social media marketing and press relations.

• Established the brand identity and brand strategy delivering consistent exposure throughout media channels.

• Instituted internal communications procedures improving alignment and accuracy across areas.

• Participated in reviewing/defining the business strategy for the company.

Start-up agency specialized in artists' career management, copyrights management and consulting services. Acted as a Consultant and developed the online communications and social media marketing proposals assessing and realigning company's go-to-market strategy:

• Mission, vision and values.

• Competitive analysis and SWOT.

• Communication goals, editorial line, media planning (B2B and B2C).

• Customer journey.

• Social media marketing.

• Community relations.

Leader in content and entertainement products to VOD platforms in Latin America and the Caribbean. Subsidiary of América Móvil.

• Led the reformulation of the marketing department according to new corporation's business strategy, resolving internal conflicts, redefining responsibilities/tasks and fostering engagement and productivity among team members.

• Coordinated customized marketing campaigns of VOD (video-on-demand) products and services for portfolio of VOD distributors in Latin America and the Caribbean.

• Headed the creation of Concert Channel digital platform and its exclusive content.

• Managed press relations and corporate image - conventional + online/digital channels.