Description

Senior Digital Product & Innovation Consultant with 8+ years of experience in luxury, beauty and retail, working with leading brands including CHANEL, Guerlain and Cartier.

I help premium brands design, launch and optimize high-impact digital experiences across e-commerce, retail and clienteling. My expertise combines product management, digital strategy, innovation and customer experience, with a strong focus on AI-enabled workflows and emerging technologies.

Throughout my career, I have led international digital projects from discovery to launch: framing business needs, defining product vision and roadmap, coordinating UX/UI, tech, creative and business teams, and ensuring delivery with measurable impact.

My background includes AI-powered client experiences, personalization, AR/VR, connected retail services, digital product passports, loyalty activations and e-commerce optimization. I am particularly interested in helping brands use new technologies in a meaningful way: not as a gimmick, but as a lever to enrich storytelling, improve customer journeys and drive business performance.

I am available for freelance missions in digital product management, product ownership, digital innovation, AI transformation, luxury e-commerce and client experience.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

CHANEL
Senior Innovation Product Manager
TECH
January 2024 - Today (2 years and 6 months)
Paris, France
Lead the design and delivery of connected luxury experiences across fragrance, AI and emerging technologies (AR/VR, Web3), from concept to execution and scale.

-Deliver data-driven digital and retail experiences to enhance customer engagement and business performance
-Launch AI-powered tools (Fragrance & Gifting finders), AR/VR and Web3 initiatives (digital passports), leveraging customer insights and personalization to enhance the customer journey
-Define product roadmaps and success metrics, monitoring adoption and performance KPIs to continuously optimize experiences
-Manage cross-functional stakeholders (tech, retail, legal, design, marketing) to translate business objectives into scalable digital solutions
-Leverage emerging technologies to drive customer acquisition, engagement and conversion opportunities (test, develop Proof of Concept and market pilot before scale)
Innovation Marketing intelligence artificielle IA générative
GUERLAIN
Digital Innovation Manager
September 2021 - October 2023 (2 years and 1 month)
Define and lead global innovation strategy across retail and e-commerce, focused on AI, Web3 and immersive experiences

-Build and execute innovation roadmap supporting customer engagement, brand performance and business growth objectives, across fragrance, skincare and makeup categories
-Identify, test and scale new technologies (AI, AR/VR, 3D, gaming) based on customer insights and market opportunities
-Define KPIs and success frameworks to evaluate project performance, adoption and business impact
-Deliver AI and Web3 activations, including NFTs, Digital collectibles and immersive experiences
-Coordinate global cross-functional teams (communication, IT, legal, finance, agencies) to ensure successful execution, 360 communication and measurable outcomes
-Evangelize AI & Web3 internally and externally (presenting at LVMH events, conferences)
for Innovation projects at Guerlain.
Innovation Retail Stratégie marketing digital IA générative
Cartier
Senior Communication Manager
May 2018 - September 2021 (3 years and 4 months)
360 communication and digital strategy to promote Cartier fragrances :
- Responsible for fragrances pages on Cartier.com : product push, animations, texts and visuals etc.
- Manage the fragrance CRM calendar
- Support the markets in the development of their digital strategy (social media, e-partners)
- Responsible for international influencer campaigns : selection of influencers, development of the concept & digital strategy, set KPIs and realization of the final reporting
- Manage the Cartier In-House perfumer, Mathilde Laurent's Instagram account : @mathilde.laurent
- Participate in Cartier special events : artistic installations (OSNI), seminars, influencers' events..etc.
- Brief and follow-up the development of communication assets with the Brand Content team, according to our markets' needs
- Management of an intern