About Claire
đź’ˇ About me
With 7+ years of experience in digital marketing and data analytics and 3+ years in client-facing roles influencing C-level stakeholders (incl. Google and fifty-five), I successfully consulted global brands to identify strategic opportunities through insightful and data-driven recommendations.
🚀 Why work with me?
‣ Analytical skills
‣ Problem solving
‣ Communication
‣ Project management
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Pernod RicardSenior Portfolio Strategy ConsultantWINE AND SPIRITSMay 2023 - Today (3 years)Working on Maestria, one of Pernod Ricard's Key Digital Program.Maestria leverages real-time data and predictive analytics to better understand the drivers and barriers along shoppers’ paths to purchase. It’s a methodology for knowing why, when, where and with whom consumers enjoy drink.- Developed, delivered and presented actionable, data-driven recommendations on global portfolio strategy to C-level executives, directly shaping the Group's product strategy- Identified and implemented efficient improvements to existing data architecture and ways of working, resolving critical quality issues and enhancing data integrity across the organization- Automated 100% of manual analyses using Power BI, resulting in an 80% reduction in reporting time and enabling a team of 7 to focus on strategic initiatives
- GoogleAnalytical Consultant, Large Customer SalesTECHSeptember 2022 - May 2023 (9 months)Paris, FranceConsulted Google's largest clients across Travel, Automotive, Luxury, Health and Beauty industries to unlock growth opportunities by transforming their paid marketing strategy.- Acted as a trusted advisor to C-level stakeholders at leading companies, providing expert guidance on paid search strategies, leveraging first-party data to drive business growth, enhance consumer understanding and align marketing efforts with strategic goals- Led the delivery of predictive analyses modeling search budget and online/omnichannel revenue scenarios, enabling clients to define their strategy with data-driven insights- Directed the design and creation of scalable materials highlighting industry trends, competitive landscape and Search/YouTube performance with the objective to identify strategic opportunities and inform executive decisions
- HeinekenCRO ConsultantWINE AND SPIRITSFebruary 2022 - June 2022 (5 months)Paris, FranceFrance Boissons is a company owned by Heineken that distributes beverages and services to the hospitality industry (cafes, hotels and restaurants).- Created and managed an annual roadmap for Conversion Rate Optimization (CRO) analyses, prioritizing desktop and mobile web pages based on data-driven insights to ensure strategic alignment and resource optimization- Conducted monthly user experience (UX) analyses for desktop and mobile websites using Content Square and Google Analytics data- Designed and delivered actionable recommendations to boost online conversion rates
Reviews
Lea
France Boissons - E-com B2B - Wallet Amandine Pacaud
Reviewed on 07/07/2022
C'est très agréable de travailler avec Claire, elle a le sens de l'analyse, est très organisée et la communication a toujours été très fluide !
Claire nous accompagnés sur une mission de Digital Analytics durant 6 mois sur notre site et app et nous avons vraiment apprécié cette collaboration. Elle nous a aidé à construire notre feuille de route d'analyses et nous a fourni des recommandations toujours pertinentes pour améliorer les parcours. Un vrai appui dans la construction de notre stratégie CRO, je recommande sans hésiter !
Lea
France Boissons - E-com B2B - Wallet Amandine Pacaud
Reviewed on 15/03/2022
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Education
- Master en Business ManagementEDHEC Business School2018
Certifications
- Google Analytics Individual QualificationGoogle2018
- Content Square - User (level 1)Content Square2018