Description

Forte de 10 belles années passées entre Londres, Paris et Amsterdam, je suis une experte en digital, réseaux sociaux et brand content basée désormais à Antibes. Je peux me déplacer occasionnellement.

J'ai travaillé en agence chez We Are Social Londres, Digitas Londres, FRED&FARID Paris et chez l'annonceur chez adidas France puis adidas Europe.

Que vous souhaitiez collaborer sur une approche basée sur la mission ou à long terme, voici les domaines dans lesquels je peux vous aider :

Développement stratégique

Stratégie et planification éditoriale

Création et production de contenu

Stratégie éditoriale

Stratégie media sur les réseaux sociaux

Expérience utilisateur e-retail et optimisation

Analyse et mesure des performances

Formation et ateliers

Outils maîtrisés : Google Analytics, Microstrategy, Linkfluence, GWI, Emplifi, Digimind

Marques

adidas / Audemars Piguet / Bottega Veneta / Devialet / Etam / Expedia / Glenlivet / Hennessy / Honda / Hotels.com / Orange Innovation / Plume Labs / Rémy Martin / Rimowa

Récompenses

22 prix internationaux dont 2 Cannes Lions

1 prix interne adidas Europe - adidas Superstar Employee Award pour le pilotage du lancement de l'application CONFIRMED en Europe

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

ADIDAS
Senior Manager Digital Activation - adidas Originals & Hype Europe
SPORTS
October 2020 - October 2022 (2 years and 1 month)
Amsterdam, Netherlands
as part of the adidas eCommerce team, I was responsible for the strategic and editorial planning, creative briefing and optimisation of campaigns as well as leading the Data and Value Workstream
ADIDAS
Social Media Manager - adidas Originals France
February 2019 - October 2020 (1 year and 8 months)
Île-de-France, France
as part of the local social media team - responsible for the editorial planning, content production, event coverage, media campaigns for adidas Originals France.
FRED & FARID
Social Media Lead - FF LUXE
LUXURY GOODS
April 2016 - February 2019 (2 years and 10 months)
Île-de-France, France
FRED & FARID is a global creative agency, a creative partner to accelerate companies' growth. FRED & FARID does creative consulting, brand strategy, branding, content & social activation. Based in Los Angeles, New York, Paris, Shanghai.
Main clients : Audemars Piguet (swiss watchmaker - global account), Rémy Martin (French Cognac, global account) . New business development

MANAGEMENT
- managing the clients, working with their digital, event & sponsoring as well as exhibition teams
- managing a team of social media specialists
- overseeing the team at FF SHANGHAI on Chinese content and campaign localisation
STRATEGY
- developing long term strategic recommendations as well as global/local activations
- developing business intelligence ideas, analysing data and trends to find solutions to business problems, identifying new distribution channels or finding new partners
- defining editorial guidelines across all markets to ensure consistency
- managing influence strategy and outreach

CREATION AND PRODUCTION
- managing conversational calendars and campaign activations
- managing campaign development
- managing the production of assets (videos, photography, animated etc)