About Ciel
Planneur stratégique & social media manager, je relie tendances, culture et storytelling pour imaginer des stratégies créatives, des campagnes influence et des projets 360° impactants.
J’accompagne les marques à clarifier leur positionnement, à construire des récits qui résonnent avec leurs audiences et à déployer des activations digitales performantes. Mon approche combine vision stratégique, exécution opérationnelle et un œil affûté sur les tendances.
Formé dans les maisons de luxe, j’ai ensuite développé mon activité freelance dans des univers variés (mode, banque, secteur public…), toujours avec la même exigence : garantir la cohérence et la singularité de l’image de marque.
- Prospective opérationnelle : détection de signaux faibles, scénarisation des mutations, anticipation des comportements.
- Brand planning : copy strategy, brand platforms, golden circle, pyramid frameworks.
- Consumer insights & trend forecasting : études qualitatives/ethnographiques, focus groups, observation culturelle.
- Segmentation & persona design : construction de profils consommateurs et parcours clients.
- Cultural intelligence : analyse sémiologique, études socio-culturelles, repérage des mouvements émergents.
- Creative briefing : rédaction de briefs inspirants pour les créatifs, articulation stratégie-création.
- Modération social media : stratégique et opérationnelle
- Copyrighting : en anglais et français
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Luxury & Fashion Brands – VROOMAccount Manager & Strategic PlannerCONSULTING AND AUDITSJanuary 2022 - January 2025 (3 years)Paris, FranceLed multi-platform digital campaigns and research, improving brand engagement by 35% and organic reach by 20%. Managed Mugler's social media presence, driving a 41% Instagram growth from 2022-2024. Conducted trend forecasts, cultural audits and competitor benchmarks to inform client strategies and brand positioning. Produced strategic insights and post-campaign reviews, linking consumer behavior data with actionable creative and marketing recommendations. Presented insights and recommendations to senior stakeholders, aligning social and brand strategies with long-term growth. Developed narratives connecting macro trends (Gen Z, cultural shifts, digital ecosystems) with client-specific objectives.
- Untucked friperieBrand strategist & salesFASHION AND COSMETICSJanuary 2021 - January 2022 (1 year)Paris, FranceBuilt a field data-informed brand strategy that generated €1K+ daily revenue and attracted 2,500+ attendees to large-scale fashion events. Led consumer and market research to identify growth opportunities and optimize product/price positioning. Translated cultural signals into content strategies and experiential activations for community growth.
- Kilian - Estee Lauder GroupArt Buyer & Production internLUXURY GOODSJuly 2021 - December 2021 (5 months)Paris, FranceAssisted in creative asset production & brand imagery development. Managed model casting & set design logistics for luxury advertising campaigns. Coordinated between internal teams & external agencies for smooth execution of visual campaigns.
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Education
- MA in Management of Media Art & CreationHEC Paris2022MA in Management of Media Art & Creation
- • Certificate Influential LuxuryHEC Paris x Kering2021• Certificate Influential Luxury