Description

Expert en stratégie, brand experience design et influence de marques premium et super premium à l’international,

Definition de plateformes d’activation à 360° impliquant la création de contenu et l’élaboration de programmes d’influence qui permettent de donner vie à la vision de la marque auprès de ses différentes audiences.

Opérationnel aussi bien côté agence que côté marque.

Domaines de compétences : stratégie, branding & plateformes de marque, développement de campagnes créatives, relations publiques & événementiel, digital, réseaux sociaux & influence, endorsement & partenariats, in-store activation & advocacy.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

Hakuhodo for Suntory Whisky
Global Brand Integration Director
WINE AND SPIRITS
September 2019 - March 2023 (3 years and 7 months)
For more than 10 years, I have been building the global strategy of Suntory Japanese Whisky, which reputation is now established as among the best in the world and which products are very much praised and coveted. In my carrier, one of my greatest strength has been to mobilise diverse talents towards the realisation of ambitious projects, sometimes ephemeral, often intense, always beautiful. I managed some transcultural projects in China, India and Europe, and created privileged relationships with Japan and the United States.