Description

Marketing and innovation expert with an entrepreneurial mindset, in-depth innovation experience and a proven track record in delivering compelling results in competitive markets for FMCG companies; whilst leading global, cross-functional and diverse teams

Inspiring leader with a strong commercial acumen, consistently converting marketing activities into P&L bottom line results

20-years experience in Strategy, Brand Management and innovation working on the full portfolio & communications mix of iconic brands (Kronenbourg, Grimbergen, Stabilo, Joker), from strategy to execution.

4 different categories : water, beer, fruit juices & dilutes, stationary

Achieved breakthrough innovation developments of which Tourtel Twist, K-by-Kronenbourg and Kronenbourg Tigre Bock

Excellent interpersonal skills. Highly motivated, enthusiastic and results driven

Native French speaker and fluent english

AREAS OF EXPERTISE:

Strategy and Brand Management:

- Brand strategy and positioning / repositioning

- Integrated communication (advertising, PR, digital)

- Marketing plans and P&L management

Innovation / NPD:

- Portfolio strategy and innovation pipeline

- Innovation Strategy

- Project management

International Marketing:

- Cross functional team leadership and matrix organisations

- Global responsibilities (Europe)

Contact :

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Danone
Global Water Category Lead
April 2022 - Today (4 years and 2 months)

- Short term assignment
- Develop strategic frameworks and tools to help unlocking growth into local markets.
- Analysis of large international consumer datasets (quant & qual) to generate insights on markets, trends, competition and consumers to inform business strategies
Innocent Drinks
Global Head of brand
May 2020 - October 2021 (1 year and 5 months)
Paris, France

- Short term assignment
- Build the 5-years Brand Strategy for Europe: portfolio & brand architecture – global team management
- Direct report to the European Marketing Director; Member of the Marketing Leadership Team.
BRITVIC PLC
Global Category Lead
November 2018 - January 2020 (1 year and 2 months)
London, UK
Responsible for the Global Flavor Concentrate Category strategy and Innovation Pipeline - UK, Ireland, France & Brazil. Built the 5-years global innovation pipeline for the regions