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Chloé Perrin

App Marketing & Growth: ASO & ASA

Works remotely from Bayonne

  • 43.493728
  • -1.475394
Propose a project The project will begin once you accept Chloé's quote.
Propose a project The project will begin once you accept Chloé's quote.

Location and workplace preferences

Location
Bayonne, France
Remote only
Primarily works remotely

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months

Verifications

Freelancer code of conduct signed
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Verified email

Languages

Categories

Skills (24)

Chloé in a few words

Experte en App Marketing, cela fait maintenant plus de 10 ans que je gère des comptes Clients app tels que Lydia, Betclic, Amazon Shopping ou Heetch afin de les aider dans leur phase de croissance.

Mes prestations incluent :

1) App Store Optimization (ASO) :
- Analyse concurrentielle,
- Analyse des mots clés,
- Mise en place des méta-optimisations
- Remise d'un rapport d'audit complet permettant un meilleur référencement dans les Stores

2) Acquisition d'utilisateurs pour votre app :
- Apple Search Ads, Google Search Ads, Meta, TikTok, Snapchat, influenceurs, in-app traffic, etc.
- Audit de vos campagnes actuelles & définition de vos objectifs
- Restructuration ou lancement des nouvelles campagnes,
- Analyse de KPIs & optimisations pour augmenter votre ROAS
- Stratégie iOS combinée à l'ASO pour augmentation de votre taux de conversion (via notamment les Custom Product Pages & AB testing)

N'hésitez pas à me contacter pour personnaliser l'offre à vos besoins. Je suis très à l'écoute, comprends les problématiques des acteurs du secteur, et ai une grande connaissance du marché de l'application mobile, après avoir travaillé avec des acteurs tels que Disney+, Audible, Witick, CityScoot, Qare, Deezer, 2Houses, etc.

Portfolio

Portfolio is only available to registered users

Experience

Dreamin

Telecommunications

Cofondatrice & Partenariats Stratégiques

Paris, France

May 2017 - Today (5 years and 9 months)

We help App developers and agencies acquire new users who will become long-term revenue-generating customers. Thanks to our in-house ad technology, allowing ROI maximization, automatic optimization of your acquisition campaigns and fraud eviction.

We work with top international advertisers who trust us for many years thanks to our team of mobile app experts. Our various direct sources of traffic allow us an access to the best in-app ad placements, in display and native formats. We are integrated with all the market's MMP so it is a one-click setup to get us started on your acquisition campaigns!

Glispa (Market Group)

Telecommunications

Associate Director of Client Services

Berlin, Allemagne

February 2015 - April 2017 (2 years and 2 months)

glispa is a high-performance, mobile marketing pioneer empowering our clients to activate global audiences, reach growth objectives and move markets.

We provide a full suite of acquisition and monetization solutions (gBoost, gPerform, gNative and Media Services) for global advertisers like Nexon, OLX, Dafiti and Gumi. glispa reaches billions of mobile and web users with our multichannel offerings driving quality engagement, increasing customer lifetime value and impacting the bottom-line.

Since 2008, we have pioneered new technologies to achieve the highest levels of efficiency and optimization for our clients and partners. With offices in Berlin, Beijing, San Francisco, Tel Aviv and São Paulo our multinational, client-focused team boasts 40 nationalities and 24 languages. We look forward to helping you reach your business goals.

Neomobile

Telecommunications

Senior Marketing Manager

Paris, France

June 2011 - January 2015 (3 years and 7 months)

- Responsible for the Marketing area in France, with management of the local team

- Responsible for media buying with local partners, in coordination with HQ media team. Media planning of the campaigns (mobile on and off deck, affiliation web & SEM).

- Responsible for the marketing budget and customer acquisitions: reach the volumes and CPA targets through continuous analysis and reporting of kpis (CTR, CR, CPA optimization, profitability, etc).

- Responsible for products launch and development to ensure being able to target all the segments in the market (games, videos, music, etc), with a direct relation with local partners.

- Responsible for web and mobile campaigns management: define briefs, coordination with agencies and freelances, check creativities, campaigns improvement (acquisition flow, site quality and user experience).

- Responsible for best practices implementations to constantly improve our flows and kpis.

5 projects on Malt

(4 ratings)

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2 recommendations

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Education

Certifications