About Chloé
👋🏽Hi! I'm Chloe, Editorial Corporate Communication specialist and mum of 3 wonderful boys.
I bring extensive experience in managing corporate social media strategies for top brands, institutions, and associations. I'm passionate about using social media to enhance brand reputation and drive business growth. My goal : make corporate brands as powerful as consumer brands.
With my experience at L'Oréal Groupe as Editorial and Digital Director and at TBWA\Corporate as Deputy Managing Director, I have a proven track record of success in helping companies, institutions, and associations take their corporate communication strategies to the next level. My expertise lies in crafting effective corporate social media campaigns that incorporate earned media tactics, storytelling, and custom-made content.
From now, I also help teams navigate the AI revolution in communication and provide training to unlock their full potential.
📱SKILLS:
Social Media Strategy
E-Influence Strategy
Team Management (20+ people)
Business Direction
Client Relations
Performance Measurement
Employer Branding Strategy
Employee Ambassadors Strategy
Corporate/B2B/B2C/Institutional Communication Strategy
AI-Powered Communication Strategy/Copywriting
AI Training & Skill Development
Team Coaching & Mentoring about AI
📩REFERENCES:
Referenced Brands: Google, EDF, Eiffage, Total, Disney BS, BNP Paribas, McDonald’s, Solvay, SNCF, Castorama, Emirates, AXA, Dassault Systèmes, CCAS, PayFit, Air Liquide, MIB
Referenced Institutions: Défenseur des Droits, SIG
Referenced Professional Federations: UIMM, FNTP
Referenced Associations: Vaincre la Mucoviscidose
☀️HOBBIES:
Nature & Sustainable Development
Energy & Hiking
Travel & Running
Crossfit & Reading
Netflix (Documentaries, Films, TV Shows)
Home Decoration (DIY)
Web Serendipity & Social Networks
Thanks for taking the time to learn more about me! I look forward to connecting.
French
Native or bilingual
Spanish
Conversational
Portuguese
Conversational
English
Fluent
Remote only
Primarily works remotely
Experience
- Corporate VoicesFounderCONSULTING AND AUDITSApril 2023 - Today (3 years and 3 months)Corporate Voices is a collective that fights 'boring'!No, your corporate brand doesn't have to be dull. It's the embodiment and showcase of your purpose, values, and mission. Your entire stakeholder ecosystem (both internal and external) constantly interacts with it. They are its witnesses and spokespeople. Your corporate brand is powerful, especially on social media.We are experts in corporate communication and social media. With our rare combination of these two areas of expertise, we craft and fuel your corporate social media strategy to enhance your brand's reputation and enrich relationships with your stakeholders.Our solutions include:1️⃣ BRAND VOICES: Whether it's your corporate brand or employer brand, we help you build and nurture your strategy on social media.2️⃣ LEADERSHIP VOICES: Your leaders are your primary ambassadors. We support you in making them your spokespersons on social media.3️⃣ EMPLOYEES VOICES: They are already connected, and their potential can be quickly amplified. We create tailor-made ambassador programs to meet your brand objectives.4️⃣ LIVE VOICES: Our multidisciplinary team stands with you to make your internal or external event shine on your social networks.5️⃣ TRAINING: Corporate Communications, Social Media, AI Communications Strategy or Copywriting... Our clients needs are numerous and we build on-demand trainings to guide them through their main challenges.Partners: AmazingContent, Edelman France, W, Les Indiens, Groupe La Poste, Verlingue, Mon Courtier Energie, CCAS, Ademe, Air Liquide...
- L'Oréal SA - L'Oréal FranceCorporate Digital & Editorial DirectorFASHION AND COSMETICSAugust 2020 - Today (5 years and 10 months)Paris, FranceLeadership advocacy on Social Media> Editorial strategy> Trainings / Upskilling> Content creationCorporate Social Media Strategy> Groupe Social Media Strategy> Digital Tone of Voice> TikTok Launch> YouTube (re)launch> Creating Digital Global Campaign (social media owned, paid & .com)International/métiers/brands coordination> Global / Local campaigns (10 to 20 markets)> Local specificities> Social Media training (upskilling) for countries and leadershipTeam Management (9 experts)
- Louis VuittonDigital strategic plannerLUXURY GOODSSeptember 2014 - April 2015 (7 months)Paris, FranceCommunications analysis & environment> Competitive & context analysis> E-reputation analysis> Trend, digital & competitive intelligence> Strategic recommendationsReporting> KPI determination> Post event and campaign reportsProject management> With international areas (Japan, China, USA & Europe)> With agencies> Internal projects management
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Education
- Master 2 en apprentissage Stratégie de marque et branding, innovation et créationCELSA
- Master 2 Communication et médias, spécialisation communication de marqueSciencescom - Audencia