About Chieh Chieh
Strategic marketing professional with over 2 years of experience driving innovative initiatives for prestigious luxury and hospitality brands. Proven expertise in global brand management, digital strategy, and cross-functional project execution. Adept at leveraging data-driven insights to craft compelling campaigns that elevate brand visibility, customer engagement, and revenue growth. Skilled in forging strategic partnerships and delivering brand narratives that resonate across cultures. Driven by a desire to honor and build upon the rich legacies of renowned luxury brands through innovative and creative marketing strategies. Results-oriented with strong collaboration abilities. Fluent in English, French, and Mandarin.
French
Conversational
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- ACCORGlobal Luxury Brand Management - Sofitel Legend & SofitelHOSPITALITYApril 2022 - Today (4 years and 3 months)Paris, France-Contributed to the Sofitel x Vogue festival resulting in total PR coverage of 162 million visitors, 94% positive share of voice-Led the 2022 FRENCH IT Summer campaign to drive brand awareness, resulting in 505 million reach-Participated in the brand's digital strategy revamp driving market research-Collaborated with the Creative Studio on visual identity design-Rebuilt the 2023 Sofitel brand presentation for the development team to enhance the D&TS library-Led the monthly Sofitel Sounds projects, liaising with internal and external stakeholders to enrich the Spotify and Deezer playlists-Promote the Sofitel Boutique products through experiential events-Supported the Brand Director and Brand VP in executing 360° brand campaigns, including operations, partnerships, communication, and brand assurance.-Led the Le Petit Prince partnership strategy rejuvenation with a new creative approach
- Phoenix FinanceDigital Marketing & Communication AssistantFebruary 2021 - July 2021 (5 months)Paris, FranceResponsible for managing social media sites Analyze product features and write sales advertising plans Develop Brand's advertising content Reviews new technologies and keeps the company at the forefront of developments in digital marketing Develops effective and engaging digital marketing campaigns that support marketing goal and vision
- BNP Paribas CardifProject AssistantBANKING AND INSURANCENovember 2019 - January 2020 (3 months)Taipei City, TaiwanStandardized report formats Data Management Logged data entries Verified data
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Education
- Master's degree, Management of International TourismUniversity of Paris I: Panthéon-Sorbonne2021Master's degree, Management of International Tourism
- Bachelor's degree, Business Administration and Management, GeneralChung Yuan Christian University2019Bachelor's degree, Business Administration and Management, General