Charlotte Hesnard

As Digital Platforms Team Lead, I act as a bridge between business objectives and technology execution, ensuring that digital platforms support growth, innovation, and customer satisfaction while managing both people and processes effectively.

Integrated into the Digital department, within Strategic Communication, in a context of business growth and transformation of the Fashion Division, reporting to the Analytics & Digital Impact Manager, I am in charge of ensuring the existence and monitoring of qualitative data on the various fashion digital platforms.

• Be a privileged interlocutor on the subjects of tagging plan and Analytics reporting

• Carry out the Analytics planning (constant and close collaboration with the publishing, project management, functional and technical PO teams)

• Ensure the existence, quality and maintenance of analytics data on APPs and WEB platforms

• Optimize continuously analytical processes (recovery of business needs, contribution, development, verifications, bug fixing)

• Collaborate closely with the other part of the team responsible for carrying out recurring or exploratory analyzes of digital experiences, and drawing impactful insights for the businesses/markets

We operate at the crossroads of consulting and operational implementation on Data Marketing technology projects by providing end-to-end support. Our expertise is based on improving customer knowledge which then allows us to optimize the customer experience.

• Know how to create a relationship with the client and forge links

• Understand customers' business needs

• Identify upsales and participate in requests for proposals

• Support and share knowledge with other consultants

• Will to go the "extra mile" and to be in a process of continuous improvement

• Participate in the recruitment of junior/confirmed/senior profiles

• Present and animate REX

Working in-house @ CHANEL, Fashion Division