Description

Bilingue français-anglais avec plus de cinq ans d'expérience en stratégie et consumer insights à Londres, spécialisée en social listening et analyse des comportements des consommateurs.

Mon parcours m'a amenée à travailler sur des enjeux variés : de l'accompagnement d'un leader mondial des biens de consommation dans le développement de produits plus inclusifs, à l'élaboration de recommandations de partenariats pour l'un des plus grands clubs de basketball au monde; et bien plus encore.

À travers ces missions, j'ai développé une capacité à transformer des signaux culturels et comportementaux en points stratégiques concrets pour des marques internationales.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Wasserman
Senior Manager, Strategy & Insights
SPORTS
January 2023 - January 2025 (2 years)
London, UK
Owned partnership competitor analysis and developed scorecards to assess brand-property fit and strengthen commercial deal positioning.
Developed sponsor-led sales narratives for a major sports property, aligning audience insight, cultural context, and commercial objectives.
Scaled Wasserman's social insights offering, enabling internal teams to use social data to strengthen partnership strategy and sales pitches, leading to repeat briefs and wider adoption across the business.
Led qualitative research delivery with an external agency, from project scoping and direction through to insight synthesis and narrative reporting.
Analyse de données Data Storytelling social listening Strategic Partnerships
Crowd DNA
Cultural Strategist
CULTURE
April 2022 - October 2022 (6 months)
London, UK
Mapped consumer behaviours, cultural dynamics, and audience segments across global markets using social and online data.
Researched and synthesised cultural and industry trends into strategic insight reports for leading FMCG, media, and entertainment.
Supported new business and RFP pitches through insight framing and approach design.
Contributed to development of an in-house social intelligence platform through trend tracking and query design.
Cultural Analysis social listening Qualitative Data Analysis Consumer Behaviour
Freemavens
Insights Analyst
January 2021 - April 2022 (1 year and 3 months)
London, UK
Led mixed-method research projects using unstructured datasets to inform strategic decisions for brand and category leads.
Delivered data visualisation, insight analysis, and storytelling across multi-market programmes.
Built strong client relationships through embedded work with Unilever.
social listening Consumer Insights Consumer Behaviour