Description

Née et élevée à Paris. Diplômée de l'ESDI Créapole, j'ai commencé ma carrière dans des agences de publicité à Paris (Publicis, Young&Rubicam, Leo Burnett, La Chose).

J'ai ensuite co-créé l'agence Bold & Beyond (Paris & Los Angeles) avant de rejoindre CBA en tant que Managing Director du bureau russe nouvellement créé.

Fort d'une expérience internationale de plus de 15 ans dans les domaines de la publicité, du corporate & consumer branding, Je gère des projets de conception à grande échelle. Brand Design, Brand/consumer experience, design thinking et innovation to product, packaging, digital, in-store.

En combinant la puissance de la pensée créative et stratégique dans des solutions de construction de marque, je relie les objectifs commerciaux à des solutions créatives tangibles et pertinentes à travers tous les touchpoints de la marque.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Russian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

PepsiCo
Head of Design Europe - Food
April 2023 - July 2024 (1 year and 3 months)
+25 countries in the region
+25 people in the in-house design center
+Leads the Foods Design Business across all european markets, including billion-dollar brands (i.e. Lay’s, Quaker, Doritos, etc.) and local jewels (Duyvis, Cerezza, Chipsy...). Responsible for developing design strategy and systems across the portfolio.
+Established Design capabilities in regional markets, leading to the launch of new Design & Innovation Center in Istanbul
PepsiCo
Design Director Eastern Europe
January 2022 - May 2023 (1 year and 4 months)
Moscou, Toulouse, France
+15 countries in the region Categories: Dairy, Snacks, Beverages, Juice - for global brands (Pepsi, Lay's, Doritos) & regional jewels (Adrenaline Rush, Aqua Minerale, Agusha, Chudo, etc).
CBA Design
Managing Director CBA NVM Russia
November 2018 - February 2022 (3 years and 3 months)
Moscow, MS, Russia
Brand Design | Packaging Design | Retail Design Clients : X5 Retail Group, PepsiCo, Kellogg's, Savencia, Air France , Hachette International CBA Network contributor Publications : Packaging of the World, World Brand design, Unipack.ru