Description

Fort de plusieurs expériences à la tête de département marketing dans l'univers des start-ups, avec une spécialisation sur les solutions SAAS BtoB, je suis un couteau suisse sur vos enjeux marketing (automation, contenu, stratégie digitale).

Je mets désormais mes compétences à profit en tant que Freelance pour les Start-ups, PME et grands groupes !

Mes dernières expériences significatives :

- Head of CRM (2022 - 2023) : The Invisible Collection (site e-commerce de vente de mobilier en ligne)

- Head of Marketing (2021) : WInited (application de paris sportif)

- Head of Marketing (2018-2020) : Squadeasy (application sportive de renforcement de la cohésion entre collaboateurs)

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

The Invisible Collection
Head of CRM
E-COMMERCE
July 2021 - January 2023 (1 year and 6 months)
Paris, France
Redefinition and benefit maximisation of the CRM tool for sales development representatives :

● audit of the use of CRM (Hubspot) by the sales representatives of the company
● implementation of new automations to facilitate the lead & customer management
● creation of sales performances dashboard for the top management
● buyers persona definition and analysis
● prospect and customer scoring

CRM marketing automation Hubspot HubSpot Marketing hubspot sales
Winited
Head of Marketing
ENTERTAINMENT AND LEISURE
June 2020 - June 2021 (1 year)
Paris, France
Definition of the digital marketing strategy :

● BtoB acquisition
● BtoC acquisition
● Marketing automation process implementation
Acquisition trafic Conversion HubSpot Marketing Branding Brand content
Squadeasy
Head of Marketing
SPORTS
April 2018 - June 2020 (2 years and 2 months)
Paris, France
Definition and implementation of the digital marketing strategy

● audit of the performances and weaknesses of the current website (SEO / SEA)
● strategic recommendations and participation in the development of a new and more
ef ective website
● implementation of marketing automation models to maximise lead generation

Budgeting and monitoring of the marketing activity

● management of the marketing team (4 people) and recruitment
● creation of multiple strategic partnerships
● events planning and organisation
CRM Google Analytics Google AdWords HubSpot Marketing hubspot sales Stratégie de communication Branding