Description

User Acquisition expert, available for short missions : consulting or UA campaigns setup

If you need help launching marketing campaigns for your app or mobile game, and don't know where to start, or if you want to scale your UA activity, boost your app or game's visibility, you can contact me.

6 years of experience with important gaming actors (Voodoo, Gameloft, Ubisoft, Original)

Managed budgets up to 3M$/month

Languages

English
Native or bilingual
Spanish
Basic
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Original Games
User Acquisition Director
VIDEO GAMES AND ANIMATION
August 2024 - December 2025 (1 year and 4 months)
Lisbon, Portugal
Growth and marketing leadership on portfolio of 5 mobile games worldwide
Management of 2 UA Managers, collaboration and coaching of creative, product, data teams
Ownership of monthly marketing budget $1–1.5M (acquisition & performance media)
Definition of ROI/payback strategies, performance reporting, creative pipeline structuring
Main game scaling after my arrival: spend x2 (600k to 1.2M$/month) with 100% ROI
Gameloft
User Acquisition Manager
VIDEO GAMES AND ANIMATION
January 2023 - August 2024 (1 year and 7 months)
Paris, France
Games: Asphalt 9: Legends/Disney Speedstorm (Mobile PC Console)
Design and execution of performance-driven marketing strategies
Multi-networks management: Meta, Google Ads, YouTube, TikTok, etc.
Built creative pipelines, testing frameworks, automation processes
VOODOO
User Acquisition Manager
VIDEO GAMES AND ANIMATION
November 2021 - January 2023 (1 year and 2 months)
Paris, France
UA portfolio of hypercasual and hybrid mobile games (54 live/scaled games total)
Global launch campaigns management for hit games (hyper casual, casual & NFT-based) across 100+ countries
Budget and bids optimization on SDK networks (AppLovin, Mintegral, ironSource, Unity, Vungle) and social platforms (TikTok, Facebook, Instagram, Snapchat, Google)
Performance monitoring, scaling and creative optimization