Chanez Djoudi

Inbound Marketing / CRM / Growth Hacker

Remote from Paris

  • 48.8546
  • 2.34771
  • Indicative rate €499 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1h
Propose a project The project will only begin when you accept Chanez's quote.

Confirmed availability

Propose a project The project will only begin when you accept Chanez's quote.

Location and geographical scope

Location
Paris, France
Remote only
Works remotely most of the time

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
Business sector
  • Automobile
  • Banking & Insurance
  • E-commerce
  • Social Networks
  • Transportation
Company size
  • 1 person
  • 2 - 10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people

Verifications

Languages

  • Anglais

    Native or bilingual

  • Espagnol

    Limited working proficiency

  • Portugais

    Full professional proficiency

  • Arabe

    Native or bilingual

  • Français

    Native or bilingual

Skills (50)

Chanez in a few words

đź‘‹ Bonjour et Bienvenue sur mon profil đź‘‹

Je m'appelle Chanez et je suis consultante freelance en Inbound Marketing, CRM et en acquisition.
Aussi bien créative que data-driven, j'interviens sur toute la chaîne d'acquisition et d'optimisation de leads ou de trafic. Forte de plusieurs années d’expériences dans des start-ups, PME et grandes entreprises dans le domaine du Marketing digital, je conseille en particulier sur les Ads, emails et la stratégie SEO.

🎯 SEO
👉 Audit SEO et analyse des mots clés les plus performants via Google Search Console
👉 Mise en place de la stratégie de contenu
👉 Optimisation du contenu déjà existant
👉 Analyse des liens internes et externes
👉 Écriture d'articles

🎯 Growth
👉 Aide au choix des logiciels
👉 Optimisation de landing pages
👉 Automatisation de la génération de leads
👉 Set-up du CRM

🎯 CRM

👉 Aide au choix des logiciels
👉Funnel de conversion et création des mails automatiques et des templates
👉 Optimisation et suivi du PRM/CRM (cold emailing, newsletter, emails transactionnels, etc)

🎯 SEA

👉 Élaboration et optimisation de campagnes SEA (Google Ads)
👉 La mise en place de campagnes de search retargeting
👉 Le reporting des performances

🎯 Analytics
👉 Étude et la définition des KPIs clés pour driver vos activités selon vos objectifs
👉 Création de dashboards de pilotage grâce à Google Data Studio

🧰 Outils / méthodes maîtrisés
SEO (Audit Web, Rédaction de contenu optimisé, Netlinking)
Landing page : Unbounce / Instapage
Site web : Wordpress / Webflow / Bubble.io
Publicité : Google Ads (AdWords) / Facebook Ads / Linkedin Ads / Youtube Ads
SEO : Similarweb / MOZ / SEMrush
A/B test : Unbounce / AB Tasty / Hotjar
Emaling (SendinBlue, Mailchimp)
Analyse : Google Search Console / Google Analytics / Google Data Studio / Supermetrics / Mixpanel
CRM : Hubspot / Mixpanel
E-mail marketing et automation : Mailchimp / Sendinblue ...
Connecteur : Zapier

Experience

Trello (Acquired by Atlassian)

Software Publisher

Marketing Manager France - Trello

Paris Area, France

February 2018 - October 2018

Freelance contract managing Marketing operations in France, including content creation, social strategy, and generating local partnerships. - Content marketing, blogging, webinars, and ebooks - Email campaigns - Sourcing local partnerships and co-marketing opportunities (eFounders, Crème de la Crème, Station F, The Family, etc...) Trello has been recently acquired by Atlassian, an Australian based company, that has been exponentially growing over the past 15 years. Currently, Atlassian has more than 18 products in its portfolio.

GoMore

Online Marketing Manager

Paris Area, France

May 2017 - December 2018

Responsible for traffic acquisition and customer retention : • Identify GoMore's target and positioning for its three services (ridesharing, P2P rental & leasing) • Online media: SEM, SEO, Display, eCRM, Facebook Ads, Youtube Ads, Affiliates, etc. • Responsible for front-end website management (conversion optimization using AB Tasty, CMS). • Analyze the positioning vs competitors and challenge the product team • Analyze online campaign performances (Google Analytics, Mixpanel, Appsflyer...) • Automation of the lead generation process for the sales team (implementation of a new CRM flow + reporting and sales tools)

ma-residence.fr

Social Networks

Digital Marketing & CRM Manager

RĂ©gion de Paris, France

December 2016 - May 2017

ma-residence.fr is the private neighborhood social network used by more than 200k neighbors in France. My missions were to understand the current and potential growth opportunities; thorough analysis and prioritization of activities to test and iterate but also identifying potential partnerships that drive membership growth and build relationships. I also help develop marketing efforts that help increase the visibility and awareness of ma-residence.fr products with governmental and non-governmental organizations and companies.

ma-residence.fr

Social Networks

CRM Manager

RĂ©gion de Paris, France

February 2016 - December 2016

In this role, I effectively articulated ma-residence.fr key messages and mission; developed a CRM plan to maximize the lifetime value of our community members through automated emails ( Welcome chain, reactivation campaigns, birthday and relational emails...) I also implemented a test & learn strategy using KPIs and A/B tests during all the processes.

Jumia (Africa Internet Group)

E-commerce

Marketing Associate (CRM) - Jumia.com - Rocket Internet

June 2015 - December 2015

Supporter l'équipe sur l'un des canaux marketing déjà existant, afin de se focaliser sur la fidélisation des clients et l'attraction de nouveaux utilisateurs. Planifier, mettre en place et optimiser des campagnes marketing. Construire des outils et mettre en place des processus, afin d'améliorer l'efficacité des campagnes. Optimiser les indicateurs clefs de performance existants. 100% en anglais. - I planed, created and optimized marketing campaigns online. - I built reports and imagined processes in order to make the campaigns and the KPIs more efficient (reactivation campaign for inactive customers, Vouchers to push sales). - I worked on customer journey projects such as Welcome chain, activating non customers and new segmentations. - I also sent push notifications in French and Arabic to Senegal and Algeria. - I also worked on automatic email projects such as Welcome Chain.

Fnac

Assistante Chef de projet e-CRM - Direction Marketing Stratégique et Client

July 2014 - December 2014

- Gérer les programmes de fidélité : Automatisation des campagnes d'e-CRM - Etablir le profil des populations cibles sur la base de segmentation de la base de données clients, Identification des canaux de fidélisations et mise en place des outils de ciblage comportemental et définition des scénarios de navigation en fonction du profil des clients ou prospects - Identifier et mesurer les ressources nécessaires à la réussite du projet - Pilotage de la conception des supports de communication commerciale & le calendrier de mise en place du projet e-CRM en évaluant le budget - Coordonner à l’amélioration des outils CRM - Participer aux projets d’évolutions techniques en lien avec la direction informatique et le prestataire. - Suivi des actions d'e-CRM & mesure de la performance grâce aux KPI - Mise en place de deux nouveaux projets : Mail anniversaire décliné en trois catégories de clients et Anniversaire Enfant. - Rédaction d'expression de besoin pour de futurs projets - Réalisation de tableaux de bord pour budgeter les projets. - Refonte graphique d'e-mails existants en relation avec les graphistes. - I Assured the automation of e-mailing : Development of eCRM strategy and communications plan to support key revenue streams, ecommerce & advertising - Analysis of existing emails and improvement based on their KPI : Managing relationship with external agencies and internal stakeholder management - I worked with various teams to create and launch retention campaigns/programs, driving loyalty and revenue. - I analyzed and reported usage patterns, churn, customer base trends, and customer retention projects and initiatives. - I worked on new creating new projects such as a Birthday email and a kids’ birthday email

Havas Media

Assistante chargée Media Display Citroen PSA

Puteaux

September 2013 - April 2014

- Recommandations Client pour les supports à utiliser pour la stratégie d’acquisition - Achat d’espace publicitaire sur Internet : négociation des tarifs avec les régies publicitaires - Réalisation d'un plan média et envoi des spécificité techniques - Brief de l'agence en charge des créations publicitaires et de l'équipe traffic. - Mise en ligne des campagnes : Rapport de mise en ligne des campagnes et suivi, optimisation et Reportings. - Saisi de bilans provisionnels & réels - I worked with the client and the account team to understand the client's business objectives and advertising strategy - I coordinated the briefs with the creative agency teams, advertising sales and the traffic team to develop media strategies and campaigns - I undertook research and analyzed data using specialist industry resources to identify the target audience and its behavior and media habits (Médiamétrie) - I presented proposals, including cost schedules, to clients and did reports and optimizations.

Salma Bencherif - Jumia Morocco

9/25/2020

Chanez is a fast learner and a curious person which is a good mix making it enjoyable to work with her. She understands quickly the main objectives and work efficiently to reach her targets. In charge of the email marketing for 4 countries, she was really fast in catching on the newsletter process and was always ahead of the planning. This allowed her to do more benchmarks, be more creative and take more initiatives. She is not afraid from learning new technical languages: she improved her HTML skills in no time, learned SQL, Newsletter dispatch tool queries and automation... Finally, she is a good team player, always pushing to do more and is willing to learn and improve continuously.

Education

Certifications

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