About Chanel
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Experience
- Eviosys Metal PackagingMarket ManagerMay 2023 - Today (3 years and 1 month)Saint-Ouen, France• Consolidated multiple sources of data (Nielsen, Statista, Mintel, Euromonitor, GlobalData) to create comprehensive marketreports and predictive analyses.• Assess the impact of consumption patterns, sales trends, competition, regulations, pricing developments, and economicconditions on metal packaging sales across the four product categories.• Transformed data into insights, creating dashboards and KPIs to guide sales and marketing decisions.• Developed a competitive intelligence system to anticipate market shifts and reduce risks (press reviews, competitor watch).• Identified and recommended new product categories, geographical expansion opportunities, and packaging innovations thatdrove +200 potential leads and 15 new market studies.• Coordinated cross-functional projects with sales, marketing, and production across five regions and 18 countries.• Led quarterly market reviews, providing real-time insights to support business development objectives.• Implemented centralized reporting tools (Airtable, Europortal) to streamline data sharing and cultivate a data-driven culture.• Develop a data-driven packaging market insights and enhanced marketing strategies, collaborating with Caramel agency toincrease customer support and sales.
- NestléProduct ManagerJune 2022 - December 2022 (6 months)Issy-les-Moulineaux, France• Managed communication campaigns: Coordinated media campaigns and brand messaging with external agencies.• Performance analysis: Monthly monitoring via Nielsen, competitive intelligence, and strategic recommendations.• Innovations and renovations: Managed projects until launch and coordinated internal approvals using an agile approach.• Directed SEO/SEA campaigns, tracked CRM activities, and developed sales pitches and marketing presentations.
- ClinimedOperational Product ManagerMay 2016 - June 2021 (5 years and 1 month)Dubaï, United Arab Emirates• Secured exclusive distribution rights for the "InMode®" brand in 2019, adapting strategy to customer feedback andmonitoring regional and international competition to identify new competitive products.• Consolidated summary reports on market trends and forecasts (Sell In – Sell Out).• Supervised the development of campaigns and marketing tools in collaboration with various agencies.• Participated in workshops across Europe and international congresses (IMCAS-Paris, AMWC-Monaco, Dubai Derma).
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Education
- MS in Marketing and CommunicationESCP Business School2022