Description

✨ I have built a 360° expertise in digital marketing and e-commerce through experiences across different environments: in agency (MethodeWeb), within local market (Fresh LVMH), and at DMI (Biotherm L’Oréal). This journey allowed me to gain a holistic view of how digital strategies are designed, adapted, and executed across diverse contexts.

🌍 Trilingual in French, English and Chinese, I bring both rigor and creativity, with a cross-cultural perspective that helps bridge global strategies with local consumer expectations.

🚀 I am open to work starting January 2026, eager to contribute to impactful digital projects and drive value in a dynamic and international environment.

Languages

French
Native or bilingual
English
Fluent
Chinese
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

L'Oréal
E-Commerce Project Manager
E-COMMERCE
September 2024 - September 2025 (1 year)
Levallois-Perret, France
Coordinated the production and delivery of digital assets (landing pages, newsletters, key visuals) for global campaigns, ensuring brand consistency and timely execution.

Managed CRM activations across multiple regions, including hallmark events (Member’s Day, VIP Day), from asset preparation to deployment.

Collaborated with local teams in China and APAC to adapt cross-border e-commerce activations (Valentine’s Day, 520, 618, QIXI) and product launches to market-specific expectations.

Conducted a strategic analysis of chinese beauty brands & benchmark to enrich global insights and support intercultural digital strategy.
E-commerce Content marketing Project Management CRM Benchmarking and Competitive Analysis
fresh
E-Retail Intern
E-COMMERCE
January 2024 - July 2024 (6 months)
Paris, France
Supported the e-retail development of Fresh across European markets, coordinating activations with major partners (Sephora, Blissim, etc.).

Contributed to the launch of Fresh on Notino, ensuring smooth onboarding, product setup and digital visibility.

Built and optimized product pages (texts, visuals, videos) in collaboration with Fresh US, translation agencies and digital partners.

Managed online animations by developing toolkits and visuals, monitoring sampling programs, and supporting reporting with insights and recommendations.

Strengthened brand consistency by creating cross-channel content (brand pages, landing pages) and analyzing e-merchandising to improve the consumer journey.
e-retail E-commerce Product Launch Landing page Product management
MethodeWeb
Digital Marketing Project Intern
DIGITAL AND IT
January 2022 - July 2022 (6 months)
Paris, France
Supported SEO campaigns through technical and editorial optimizations to improve websites’ visibility.

Contributed to clients’ digital communication strategies via netlinking campaigns and webmastering.

Managed content updates on websites, including product pages, articles, and e-merchandising.

Assisted in the implementation and monitoring of paid search campaigns to enhance traffic and conversion.
SEO e-merchandising Google Search Console Audit SEO website

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MSc Etudes &
NEOMA Business School
2025
MSc Etudes &
International Bachelor of Business Administration
KEDGE Business School
2023
International Bachelor of Business Administration

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Digital Project Manager

Céline Wang

Digital Project Manager

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