About Cécile
- Organisation & productivité
- Adaptabilité & communication
- Leadership naturel & capacité à fédérer
- Créativité & autonomie
- Organization & productivity
- Adaptability & communication
- Natural leadership & ability to unite - fostering positive momentum
- Creativity & autonomy
French
Native or bilingual
English
Fluent
Italian
Conversational
Experience
- Consultant for Business CoachDIGITAL MARKETING MANAGERJanuary 2024 - Today (2 years and 5 months)• Designed a Growth Marketing strategy, optimizing workflow efficiency by 35% and reduced manual tasks by 40%.• Boosted brand visibility by 30% via social media campaigns.• Enhanced lead nurturing and conversion with high-converting sales funnels and• automated email sequences. Improved audience engagement by 20%.
- THEFORK TRIPADVISOR COMPANYB2B SENIOR MARKETING MANAGER DACHJanuary 2022 - December 2023 (1 year and 11 months)Geneva, Switzerland• Developed and optimized a B2B marketing strategy for the DACH region,increasing lead generation by 10% and homepage conversion by 4 pts through targeted SEM strategies.• Oversaw multi-channel SEA campaigns, optimizing ad spend for maximum ROI• Led international events, exceeding performance targets by 20%.• Managed and mentored a marketing team (CRM & Brand Specialist), driving efficiency and boosting by 30% productivity.• Enhanced cross-functional collaboration (product, design, data, marketing & sales) leading to a 22% improvement in campaign performance.
- JUST EAT TAKEAWAYBRAND SPECIALIST & MARKETING MANAGERJuly 2018 - August 2021 (3 years and 1 month)Paris, France• Drove a customer-first marketing approach, accelerating engagement and retention across B2B and B2C activations.• Handled FMCG partnerships, boosting sales by 25% with Coca-Cola & raising brand awareness by up to 14 points for McDonald's.• Launched two new features, increasing branded product orders by 10%.• Handled a €1 M marketing budget and managed a 5-person team.• Built real-time KPI dashboards, accelerating data-driven decision-making by 2x and optimizing budget allocation and growth strategy.• Coordinated platform migration with zero downtime for thousands of users.
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Education
- Master IIIPAG BUSINESS SCHOOL2015Master II