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Cécile MarcucciCM

Cécile Marcucci

Senior B2B Marketing Manager

€589/day
Paris, FR
8-15 years

Average response time: 1 hour

About Cécile

🇫🇷
Avec +10 ans d’expérience dans des environnements internationaux et dynamiques, j’ai développé une solide expertise en marketing digital & B2B.
J’ai conçu et piloté des stratégies multi-canales, online & offline : SEM, génération de leads, CRM, réseaux sociaux, partenariats, événements…

Polyvalente et multipotentielle, je suis un vrai couteau suisse.
90 % de mes postes étaient de créations de rôle : partir d’une feuille blanche, structurer, prioriser et mettre en place des actions concrètes avec un impact mesurable.

Mes forces ?
  • Organisation & productivité
  • Adaptabilité & communication
  • Leadership naturel & capacité à fédérer
  • Créativité & autonomie

Je m’adapte et j'apprends vite, j’aime transformer les idées en actions claires et efficaces.
J’allie leadership naturel, créativité et esprit analytique, portés par un état d’esprit entrepreneurial. Pour moi, la performance durable passe par la clarté, la communication ouverte et des valeurs humaines fortes.

🇬🇧
With over 10 years of experience, mostly in international and fast-paced environments, I’ve built solid expertise in digital and B2B marketing.
I’ve designed and led multi-channel strategies both online and offline: SEM, lead generation, CRM, social media, partnerships, events…

Multipotential and resourceful, I’m a true marketing Swiss Army knife. In 90% of my roles, where newly created positions, starting from scratch, bringing structure, prioritizing, and turning ideas into measurable actions.

My strengths?
  • Organization & productivity
  • Adaptability & communication
  • Natural leadership & ability to unite - fostering positive momentum
  • Creativity & autonomy

I adapt quickly, learn fast, and thrive in challenging environments.
I combine natural leadership, creativity, and analytical thinking with an entrepreneurial mindset.
For me, sustainable performance comes from clarity, open communication, and strong human values.
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Conversational

Remote only
Primarily works remotely

Experience

  • Consultant for Business Coach
    DIGITAL MARKETING MANAGER
    January 2024 - Today (2 years and 5 months)
    • Designed a Growth Marketing strategy, optimizing workflow efficiency by 35% and reduced manual tasks by 40%.
    • Boosted brand visibility by 30% via social media campaigns.
    • Enhanced lead nurturing and conversion with high-converting sales funnels and
    • automated email sequences. Improved audience engagement by 20%.
  • THEFORK TRIPADVISOR COMPANY
    B2B SENIOR MARKETING MANAGER DACH
    January 2022 - December 2023 (1 year and 11 months)
    Geneva, Switzerland
    • Developed and optimized a B2B marketing strategy for the DACH region,increasing lead generation by 10% and homepage conversion by 4 pts through targeted SEM strategies.
    • Oversaw multi-channel SEA campaigns, optimizing ad spend for maximum ROI
    • Led international events, exceeding performance targets by 20%.
    • Managed and mentored a marketing team (CRM & Brand Specialist), driving efficiency and boosting by 30% productivity.
    • Enhanced cross-functional collaboration (product, design, data, marketing & sales) leading to a 22% improvement in campaign performance.
  • JUST EAT TAKEAWAY
    BRAND SPECIALIST & MARKETING MANAGER
    July 2018 - August 2021 (3 years and 1 month)
    Paris, France
    • Drove a customer-first marketing approach, accelerating engagement and retention across B2B and B2C activations.
    • Handled FMCG partnerships, boosting sales by 25% with Coca-Cola & raising brand awareness by up to 14 points for McDonald's.
    • Launched two new features, increasing branded product orders by 10%.
    • Handled a €1 M marketing budget and managed a 5-person team.
    • Built real-time KPI dashboards, accelerating data-driven decision-making by 2x and optimizing budget allocation and growth strategy.
    • Coordinated platform migration with zero downtime for thousands of users.

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Education

  • Master II
    IPAG BUSINESS SCHOOL
    2015
    Master II

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