About Cécile
Is your marketing strategy aligned with your purpose-led mission? How well does your audience understand your brand thanks to your content and marketing collaterals?
➡️ By optimising your website, your marketing funnel and your content, I help you craft a message and a strategy which resonate with your audience online while optimising your performance, so you can have a greater impact.
I am a hybrid freelancer acting both as a consultant and a project manager, working with your in-house team or with my own team towards achieving your marketing goals.
Each project starts with a full online audit which includes a competitive benchmark in order to understand your positioning against your competitors.
I am french-native, based in London and work with both French and English natives, in France 🇫🇷 and the UK 🇬🇧.
My expertise includes:
✔️ Inbound Marketing
✔️ Website redesign
✔️ Lead generation and sales funnels
✔️ Social ads / Facebook Ads
I can work with tech-for-good start-ups, social entrepreneurs, B-corp certified businesses and purpose-driven organisations.
I am also in the process of transitioning my practices in order to reduce my carbon footprint 🌱🌍
English
Fluent
Spanish
Fluent
French
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- Digigalt SAS
On Malt
Campagnes Facebook Ads - Set-up et monitoringFASHION AND COSMETICSMarch 2020 - March 2020 (1 month)Cité de Londres, Royaume-Uni🇬🇧 Strategy and set-up of Facebook campaigns, including audience management and pixel events creation, for a new french fashion brand.🇫🇷 Stratégie et mise en place des campagnes Facebook pour une marque de prêt à porter en e-commerce. Gestion des audiences et du pixel Facebook. - World ORTManager MarketingCIVIC AND SOCIAL ORGANIZATIONSAugust 2015 - May 2019 (3 years and 9 months)Camden Town, United KingdomAs Marketing and Brand Manager for an international NGO in education, I was in charge of:- Managing the social media strategy and implementation- Managing the production of all Marketing collaterals including managing print and web projects, graphic design and annual reports- Emailing and automation- Managing all internal and external awareness and engagement campaign, on and off-line- Managing all video productions and editing- Managing an international rebrand project in 2018 involving 20+ schools in 20+ countries.
- Trucs de WebmarketeuseFoundatrice du blog Trucs de WebmarketeuseEDUCATION AND E-LEARNINGApril 2017 - Today (9 years and 2 months)FranceI founded the blog Trucs de Webmarketeuse (in french) in 2017 to share my passion for digital marketing with beginners and self-learners so they can easily implement strategies and gain visibility.I have written over 40 articles with some of them bringing today over 1,000 organic visits from search engine. I launched a YouTube channel and created two e-learning courses.This blog provided extensive experience in:
- Inbound Marketing and lead generation
- Marketing funnel creation
- e-learning and LMS
Reviews
Frédéric
Digigalt SAS
Reviewed on 01/05/2020
Excellent travail et bonne compréhension des enjeux. Nous recommandons Cecile à la fois pour sa maîtrise de Facebook Manager mais également pour son expertise en Marketing et ses conseils
Frédéric
Digigalt SAS
Reviewed on 02/04/2020
I am very satisfied with Cecile’s work on setting up the strategy and the monitoring of our Facebook Ads campaigns. Cecile is reliable and her expertise in digital marketing has been very valuable to the project. I’d recommend her for any marketing and social media projects.
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Education
- Master MarketingSup de Co La Rochelle2014