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Malt Strategy
Catheline UlrychCU

Catheline Ulrych

CLIENT OPERATIONS & MARKET ADAPTATION

€900/day
Grenoble, FR
8-15 years
Client operations
Customer Experience (CX)
Market-Entry Strategy
Business Process Improvement
Stakeholder Management

Average response time: 1 hour

About Catheline

I help fintech and SaaS companies adapt their product and client experience to the French market, making complex solutions clear, usable and aligned with local expectations.

J’accompagne les entreprises dans l’adaptation de leur offre et de leur expérience client au marché français, en rendant des solutions complexes plus lisibles, concrètes et efficaces.

I work hands-on on topics such as client journey, onboarding, content clarity and coordination between business and product teams.

  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Fluent

Can work on-site
Grenoble (up to 50km)

Experience

  • freelance
    CLIENT OPERATIONS & MARKET ADAPTATION
    CONSULTING AND AUDITS
    April 2025 - Today (1 year and 2 months)
    Munich, Germany
    • • Adapted a fintech platform for the French market (content, clarity, user understanding)
    • • Improved the structure and readability of complex financial processes for end users
    • • Identified friction points in client journey and proposed simplifications
    • • Bridged business, client and product perspectives to improve usability
    Client journey mapping Content Strategy User Experience (UX) Market Adaptation Business analysis
  • ALLIANZ TECHNOLOGY
    SENIOR IT PROJECT MANAGER
    TECH
    January 2022 - January 2024 (2 years)
    Munich, Germany
    • • Coordinated complex client-facing processes across multiple IT systems
    • • Structured workflows and improved communication between business and technical teams
    • • Reduced recurring issues through beter process clarity and incident management
    • • Translated technical constraints into clear and usable solutions for stakeholders
    IT Project Management Stakeholder Management Process Improvement Business-IT Alignment Gouvernance
  • BNP PARIBAS / SOCIÉTÉ GÉNÉRALE / INDEPENDENT
    WEALTH MANAGEMENT & STRATEGIC ADVISORY
    January 2004 - January 2022 (18 years)
    Embassy of France and Germany, Brazzaville, BR, Congo
    • • Managed complex client relationships involving financial, legal and cross-border aspects
    • • Simplified complex financial topics for clients and supported decision-making
    • • Structured long-term strategies balancing risk, compliance and performance
    • • Built strong trust through clarity, pedagogy and tailored communication
Check out Catheline's experience

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Education

  • EXECUTIVE CERTIFICATE – AI FOR BUSINESS
    ESCP BUSINESS SCHOOL (BERLIN CAMPUS)
    2025
    EXECUTIVE CERTIFICATE – AI FOR BUSINESS
  • MASTER'S DEGREE STRATEGIC MANAGEMENT & CONSULTING
    MONTPELLIER UNIVERSITY
    2019
    MASTER'S DEGREE STRATEGIC MANAGEMENT & CONSULTING
Check out Catheline's education

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