About Cassandre
English
Native or bilingual
French
Native or bilingual
Experience
- CASSANDREConsultante en communicationMay 2024 - Today (2 years and 1 month)MonacoI manage the communication of 15 diverse clients accounts across key platforms, ensuring consistent brand voice and performance.STRATEGY- Global strategy : editorial planning, storytelling, creative direction, performance analysis.- Brand activation : digital campaigns, creative collaborations, and impactful brand moments.CONTENT & DIGITAL- Develope tailored content strategies and brand positioning for each account- Oversee day-to-day social media management, including scheduling, publishing, and community engagement- Produce both visual and editorial content, aligned with each brand’s identity- Orchestrate influence campaigns and brand activations- Content Production & Social Media Strategy : creating and managing engaging content that brings brand stories to life — from concept to execution.- Photo & video : custom visual production, lifestyle/product shoots, creative storytelling.- Social media : account management, copywriting, community engagement, platform-specific adaptation.DATA- Led performance analysis and reporting, turning data into actionable insights- Collaborated with design and content external teams, ensuring seamless communication and high-impact project deliveryPRESS- Development press monitoringI manage the communication of 15 diverse clients accounts across key platforms, ensuring consistent brand voice and performance.
- LVMHCSR and internal communication assistantSeptember 2022 - September 2023 (1 year)Paris, France• Organize internal events (2023 National Convention in Chamonix)• Create and coordinate the production of internal media (newsletter, announcement, etc...)• Digitalize media, processes and communication elements• Update and optimize the intranet• Monitoring, moderation, analysis and publication of content on Linked in• Implement CSR initiatives (nos quartiers ont du talent, carbon footprint, associations) and realization of awareness campaigns (sensibilisation campaigns, responsible alcohol consumption, climate fresco)
- MESSIKA PARISAssistant international press officerFebruary 2022 - July 2022 (5 months)Paris, France• Competitive press monitoring• Press file update, press follow-up, report & analysis of international press relations results• Update the press book & look book• Coordinate press requests & shopping requests
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Education
- Master 2 (M2), Étude de la communication et des médiasEFAP - École des nouveaux métiers de la communication2023Master 2 (M2), Étude de la communication et des médias
- Master 1 (M1), Étude de la communication et des médiasUniversità IULM2022Master 1 (M1), Étude de la communication et des médias