About Caroline
English
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Spanish
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Italian
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French
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Experience
- Mondrian Bordeaux Les CarmesRevenue DirectorAugust 2023 - Today (2 years and 10 months)Bordeaux, France
- Director of Revenue Management for the opening of a new 5★ hotel, building the department and strategy from the ground up (using Wrike).
- Set up and configured all revenue-related systems, including RMS, channel manager, PMS integrations, and BI reporting tools.
- Developed the full commercial strategy, covering pricing architecture, segmentation, forecasting, and distribution.
- Oversaw total revenue management across Rooms, F&B outlets, and the Spa, ensuring cohesive and profitable positioning.
- Collaborated with sales, marketing, and operations to optimize topline performance and ensure a successful market launch.
- SO/ ParisRevenue DirectorOctober 2021 - August 2023 (1 year and 10 months)Paris, France
- Directed all revenue management activities for the pre-opening of the SO/ Paris 5★ hotel, building the function from scratch.
- Defined the commercial strategy, including market positioning, segmentation, and pricing architecture for a luxury lifestyle brand.
- Selected and implemented key revenue tools (RMS, channel manager, BI dashboards) and ensured full system integration.
- Conducted detailed competitor and market analyses to shape dynamic rate strategies for the Paris luxury segment.
- Designed the KPI framework covering forecasting, pickup, channel mix, and profitability to guide performance from day one.
- Collaborated with sales, marketing, and operations to optimize topline revenue and support a successful opening.
- RevUp ConseilConsultante en optimisation du revenuMarch 2020 - November 2020 (8 months)Paris, France
- Supported clients with pricing strategy, distribution optimization, and the implementation of RMS/BI tools.
- Activity discontinued during the Covid period due to the impact on the hospitality industry.
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Education
- Swiss Hotel Diploma, HospitatityLes Roches International School of Hotel Management2010Swiss Hotel Diploma, Hospitatity
- Bachelor of ArtsKendall College, Les Roches School of Hospitality Management2011Bachelor of Arts, Hospitality Management