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Caroline WirthCW

Caroline Wirth

Revenue & Profit Optimization | Rooms + F&B

€700/day
Bordeaux, FR
8-15 years

Average response time: 1 hour

About Caroline

J’accompagne les hôteliers et groupes indépendants – boutique hotels et établissements 3 à 5 étoiles – dans l’amélioration de leur rentabilité globale, en décloisonnant les revenus Chambres, Restauration et Bien-être.

Forte d’une double expérience terrain en opérations et revenue management, acquise en hôtellerie de luxe comme en boutique hotels, j’interviens sur des missions courtes, opérationnelles et orientées résultats.

En phase d’ouverture ou de repositionnement, mon approche privilégie la préservation de l’ADR, la cohérence du positionnement et la maîtrise des coûts, plutôt qu’une recherche de volume immédiat, afin de garantir une performance durable.

Mon travail est transversal : j’aligne les équipes Rooms, F&B, Spa et Direction autour de KPIs communs et de décisions simplifiées.

Offres clés
• Diagnostic Profit Global (Rooms · F&B · Spa)
• Accompagnement opérationnel court et suivi des KPI

Besoin d’un regard extérieur sur vos marges ou votre budget 2026 ? Échangeons.


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I support independent hotels and boutique hotel groups (3–5*) in improving their overall profitability by breaking down silos between Rooms, F&B and Wellness.

With a dual background in hotel operations and revenue management, across luxury and boutique hotels, I deliver short, hands-on and results-driven assignments.

For openings or repositioning phases, my approach prioritises ADR preservation, brand positioning and cost control, ensuring sustainable performance.

My work is cross-functional, aligning Rooms, F&B, Spa and Management teams around shared KPIs.

Key offerings
• Global Profit Diagnostic
• Short-term operational support

Looking for an external view on your margins or 2026 budget? Let’s connect.
  • English

    Native or bilingual

  • Spanish

    Fluent

  • Italian

    Conversational

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Mondrian Bordeaux Les Carmes
    Revenue Director
    August 2023 - Today (2 years and 10 months)
    Bordeaux, France
    • Director of Revenue Management for the opening of a new 5★ hotel, building the department and strategy from the ground up (using Wrike).
    • Set up and configured all revenue-related systems, including RMS, channel manager, PMS integrations, and BI reporting tools.
    • Developed the full commercial strategy, covering pricing architecture, segmentation, forecasting, and distribution.
    • Oversaw total revenue management across Rooms, F&B outlets, and the Spa, ensuring cohesive and profitable positioning.
    • Collaborated with sales, marketing, and operations to optimize topline performance and ensure a successful market launch.
    Total Revenue Management RMS/PMS Project Management Data analysis Cross-functional Team Leadership
  • SO/ Paris
    Revenue Director
    October 2021 - August 2023 (1 year and 10 months)
    Paris, France
    • Directed all revenue management activities for the pre-opening of the SO/ Paris 5★ hotel, building the function from scratch.
    • Defined the commercial strategy, including market positioning, segmentation, and pricing architecture for a luxury lifestyle brand.
    • Selected and implemented key revenue tools (RMS, channel manager, BI dashboards) and ensured full system integration.
    • Conducted detailed competitor and market analyses to shape dynamic rate strategies for the Paris luxury segment.
    • Designed the KPI framework covering forecasting, pickup, channel mix, and profitability to guide performance from day one.
    • Collaborated with sales, marketing, and operations to optimize topline revenue and support a successful opening.
    Revenue Management Stratégie commerciale KPIs and Metric Definition and Monitoring Business Intelligence (BI) Strategy RMS/PMS
  • RevUp Conseil
    Consultante en optimisation du revenu
    March 2020 - November 2020 (8 months)
    Paris, France
    • Supported clients with pricing strategy, distribution optimization, and the implementation of RMS/BI tools.
    • Activity discontinued during the Covid period due to the impact on the hospitality industry.
    RMS PMS Business Intelligence (BI) Strategy benchmark studies Revenue Management

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Education

  • Swiss Hotel Diploma, Hospitatity
    Les Roches International School of Hotel Management
    2010
    Swiss Hotel Diploma, Hospitatity
  • Bachelor of Arts
    Kendall College, Les Roches School of Hospitality Management
    2011
    Bachelor of Arts, Hospitality Management

Skill set

Categories