Caroline Martin

Created and executed global 360° communications campaigns. Leading digital communication strategy around brand & products (Website & SEO/ SEA/ Social Media). Drove PR and event activities. Single point of contact with local teams/ external partners for all communications & CI/CD matters. Managed corporate reports and marketing collaterals. Responsible for Marketing Communications budget.

In charge of the largest German-speaking key accounts for Whirlpool EMEA. Managed new product development projects with a cross-functional team. Continuously sharpen global product propositions, positioning, pricing and profitability of the OEM product portfolio. Led OEM business development activities (inside/ outside of Switzerland). Responsible for P&L, portfolio optimization, and reporting. Additional job responsibility as a Product Manager Dishwasher Bauknecht/ Whirlpool (2011– 2012). Defined the 4P’s mix at the strategic and operational levels. Internal stakeholders training (salesforce and customer care). Drove category benchmark at country level.

Supervised the existing importer network. Promoted and coordinated the countries with specific product developments. Led promotional activities and performed international product training.