About Caroline
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- ParisFOUNDER & PRINCIPAL - STRATEGIC BRAND & GROWTH ADVISORYCONSULTING AND AUDITSJanuary 2023 - Today (3 years and 5 months)Paris, FranceIndependent strategic advisor partnering with founders & executive teams to architect scalable premium brands. I design brand platforms as business infrastructure, aligning positioning, innovation, distribution & monetization into structured growth systems.SELECTED ENGAGEMENTS▶︎ Strategic Transformation Partner | NAIRII Paris, Luxury Fashion House (2025)Mandate: transform an emerging creative label into a scalable luxury asset without diluting its artisanal DNA.Delivered:
- Rebuilt brand platform (purpose, narrative, equity codes) to establish defensible luxury positioning
- Structured collection strategy (capsules, AH25/26, PE26) turning launches into revenue-driven brand events
- Designed digital growth engine generating +670% Instagram reach, +1446% engagement & +523% Facebook visibility in 30 days
- Created “Rendez-vous Privés” experiential retail model adding high-margin revenue & strengthening loyalty
- Architected retail expansion framework (flagship logic, national partnerships)
Impact: scalable brand infrastructure, diversified revenue streams, strengthened intangible asset value & foundations for sustained revenue growth.▶︎ Strategic Director - Brand Creation & Revenue Engineering | L’Évidence, Hospitality (2024–2025)Mandate: build a premium brand ecosystem capable of increasing occupancy & diversifying income in a competitive regional market.Delivered:- Designed full brand platform (vision, positioning, storytelling, identity)
- Implemented digital growth strategy significantly increasing occupancy
- Created “Dîners Confidentiels” (€199/couple) generating high-margin revenue vertical
- Structured B2B & hybrid offers (seminars, nomad residencies, weekly rentals) multiplying monetization levers
- Developed partnership & influencer ecosystem to amplify desirability
Impact: higher occupancy, resilient multi-engine revenue model, repositioning from accommodation to destination experience. - MAMABABY PARISFOUNDER & CEOFASHION AND COSMETICSJanuary 2018 - October 2021 (3 years and 9 months)Paris, FranceFounded and scaled a purpose-driven beauty brand co-created with a 30,000+ engaged community, aiming to redefine emotional connection in maternal wellness.Full P&L ownership. End-to-end brand and business leadership.Strategic Construction
- Built complete brand platform and emotional positioning strategy
- Designed product portfolio for mothers and babies in collaboration with scientific and industry experts
- Developed innovation roadmap and formulation strategy
- Structured digital ecosystem (website, content, editorial board of 5 journalists, social strategy)
- Orchestrated multi-lever acquisition and retention systems
Growth & Market Traction- 12,000 monthly unique visitors within 3 months
- 30,000+ newsletter subscribers
- 7,000+ social followers
- Experiential events (Hoxton Paris) sold out in 48 hours
- Achieved 80% of crowdfunding objective post-lockdown
Entrepreneurial Value Creation- Built emotional equity as primary growth engine
- Validated community-led innovation model
- Managed fundraising, legal, production, and supply chain complexity
- Developed deep founder empathy and consumer insight capability
- OENOBIOL | Cooper Consumer Health GroupMARKETING DEVELOPMENT DIRECTORPHARMACEUTICALS INDUSTRYOctober 2021 - March 2023 (1 year and 5 months)Melun, FranceGlobal strategic leadership of brand, innovation and business development across France and international markets.
- Full brand platform redesign (vision, positioning, innovation, pricing)
- 3- and 5-year innovation pipeline structuring
- Value / profitability / desirability arbitration
- Direct management of senior team members
Key Results- +€1M incremental sell-in in less than 3 weeks (Gummies launch)
- +25% sell-in growth on strategic product lines
- +15% packaging profitability improvement
- Product of the Year Award 2024
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Education
- Master in Management, Grande École DiplomaAudencia Business SchoolMaster in Management, Grande École Diploma
- International Exchange ProgramUniversity of Cincinnati, Carl H. Lindner College of BusinessInternational Exchange Program