Caroline François

• Member of the Executive Committee in charge of the Strategy, Marketing and communications

• Drive brand strategy and luxury positioning across digital, print and experiential platforms

• Forge partnerships with leading Maisons (Galeries Lafayette, Guerlain, Baccarat)

• Engage daily with Operations to uphold luxury standards by reshaping the Member Journey into a uniquely personalised experience

• Target relevant clients to build a strong community aligned with the brand's luxury lifestyle values

• Lead a cross-functional team, fostering a culture of excellence and luxury

• Challenge P&L performance to drive sustainable and profitable growth

• Defined and executed X.O brand strategy, Hennessy's highest-value brand (3-year plan)

• Led 2023 campaign project (budgeting, briefing, coordination with director Damien CHAZELLE, 360° global activation across media, social networks and events)

• Led 2024 artistic collaboration with Jean-Michel OTHONIEL (artist brief, collaboration

management, 360° activation with market adaptations: China, US, Japan)

• Oversaw implementation and global roll-out of new marketing initiatives with the different regions

• Managed a team of Brand Managers

• Defined marketing strategy (3-year plan, forecasting)

• Led the launch of the first unisex jewelry collection "LV VOLT" (offer and pricing strategy, product development oversight, communication plan, product training tools, 360° plan execution)

• Coordinated product development for major jewelry collections (internal range and competitor analysis, Artistic Director briefing, development and operational follow-up)

• Conducted sales analysis and managed performance tracking

• Conducted sales team training in the iconic flagship stores and developed digital tools for sales

• Defined communication strategy for major collections and campaigns

• Managed marketing budget

• Led a team of 4 Jewelry Brand Managers