Caroline Baussan

Growth Hacking/Digital Marketing/Brand Content

Moves to Nice, Paris

  • 43.7018
  • 7.2683
  • Indicative rate €600 / day
  • Experience 7+ years
Propose a project The project will only begin when you accept Caroline's quote.

Availability not confirmed

Part time, 3 days a week

Propose a project The project will only begin when you accept Caroline's quote.

Location and geographical scope

Location
Nice, France
Can work in your office at
  • Nice and 50km around
  • Paris and 30km around

Verifications

Languages

  • Français

    Native or bilingual

  • Anglais

    Native or bilingual

  • Espagnol

    Limited working proficiency

Skills (30)

Caroline in a few words

Bonjour,

Passionnée par les nouvelles technologies et les médias, j'ai dédié ma carrière au développement et au lancement de projets digitaux innovants ainsi qu’à la production de contenu original.

Après 15 ans d'expérience dans des grands groupes dans les milieus du divertissement, de la tech ou des médias, j'ai rejoint une ESN innovante pour une mission de Growth Hacker Marketing au sein de la division d'incubation de projets d'Amadeus.

Aujourd'hui, je souhaite mettre mes compétences et mon expertise au service d'entreprises & start up qui recherchent à se démarquer par leur créativité et leur innovation.

#mon expertise métier

- Growth Hacking : lean management, framework AARRR (Acquisition, Activation, Retention, Referral, Revenu), Social Selling, SEO/SEA, analyse des KPI, optimisations, tests Product/Market fit en mode itératif, validation de la proposition de valeur

- Marketing Digital: stratégie digitale, innovation produit, positionnement de marque, stratégie de contenu (SEO), communication, management des réseaux sociaux, acquisition de leads, gestion de campagnes digitales, analyses de KPI et reporting

- Brand Content : stratégie de contenu, audit de brand culture, création de l'identité visuelle et du territoire éditorial, stratégie éditoriale, pilotage de la production et diffusion des contenus, création d'événements et amplification digitale, analyse des KPI

#mes softs skills

- Focus utilisateur
- Organisation
- Orientée résultats
- Créativité
- Communication
- Capacité d'écoute
- Adaptabilité 
- Esprit d'équipe

Je reste à votre disposition pour plus d'informations et discuter ensemble de vos futurs projets.

A très bientôt,
Caroline

Portfolio

Experience

Aepsilon

Digital Agency and IT company

Growth Marketing Manager

Valbonne, Provence-Alpes-Cote d'Azur, France

November 2019 - Today

As an expert in digital marketing, I manage innovative projects to help aepsilon clients into their digital transformation demonstrating agility, efficiency and creativity.

  • Creation of the brand identity, mission statement and offer positioning building digital brand culture
  • Audit SEO, performance analysis, recommandations and content/website optimizations
  • Brand content strategy, editorial development, and creative content production
  • Social media management to improve brand awareness and generate leads (social selling)
  • Data analysis, KPI's monitoring and optimization to engage users and increase ROI

Amadeus

High Tech

Growth Hacker Marketing

Région de Nice, France

November 2019 - April 2020

Within Amadeus innovation division, I provide scalable growth strategic guidance, resources and support to innovative product, including commercial strategy, marketing, business development and product definition.

• Product/Market fit exploration as an integrated lean start-up
• Definition and implementation of the digital marketing strategy
• Design of brand identity, production and management of digital ad campaigns (A/B tests)
• Digital innovation market researches, consumers studies, and brand content strategy
• Ads optimization, KPIs monitoring, and learning analysis of all digital marketing activities

CAROLINE BAUSSAN ID

Architecture & Urban Planning

Founder

Antibes, France

July 2018 - October 2019

Passionate by design and architecture, I graduated from the School "Studio des arts déco" in 2018 and I created my own architecture agency.

I develop and manage various projects from space arrangement, interior design, renovation, to custom furniture and decoration.

Yahoo

Press & Media

Marketing Manager

Région de Paris, France

May 2015 - November 2017

Managing the B2B marketing strategy, I launched Oath on the French market : Verizon’s new venture combining Yahoo and AOL, media and technology becoming the 3rd Internet company in France.

•Generate revenue, engage customers and develop brand awareness through though leadership
• Insights and studies : market trends, benchmarking, competitors analysis and recommandations
• Development of the B2B website and Yahoo Academy platform : content production and digital communication
• Coordination of the marketing strategy in connection with sales and marketing teams
• Implementation of Yahoo annual plans and products roadmap (Yahoo advertising solutions)

Yahoo

Press & Media

Digital Project Manager

Région de Paris , France

May 2015 - May 2016

At Yahoo Studio, division dedicated to special operations and management of brand content projects, I developed and produced websites and exclusive content for Yahoo clients such as BMW or Hello Bank!

• Elaboration of brand content strategy and project management from the client brief to the final delivery
• Project requirements, scope definition, feasibility, sourcing, timelines, and costs estimates
• Production planning through design, development and maintenance, tracking activities for timely completion • Definition and communication of overall objectives, status and roadblocks to project team and stakeholders • Coordination with internal/external stakeholders (including partners and clients) and cross-functional teams • Results analysis, reporting and recommendations to improve process, KPI, and social engagement

Cisco

Telecommunications

Design Program Manager

Issy les moulineaux

May 2012 - December 2014

I managed digital, innovative and ergonomic projects across all devices (STB, Tablets, Mobiles and Internet) for major international cable operators such COX iPad app, ZON STB interface, or COGECO cross devices project.

• Visual identity conception, digital offer positioning, market analysis and benchmarking
• Client management: strategic, creative and technical guidance
• Technical and artistic specifications based on the client objectives and constraints
• Budget management, planning, creative and technical resources allocation
• Planification and optimization of UX development activities within a defined timeframe
• Project progress supervision, risk tracking, testing, and reporting to the top management

Pathé Distribution

Film & Audiovisual

Production Manager

Paris

December 2003 - April 2012

In charge of editorial development, I created and produced exclusive video content in coordination with producers and directors for Pathé films such as JJ Annaud or Danny Boyle.

• Identification of technical and artistic requirements, resources allocation and optimization
• Planification, logistics management and cost controls per activity
• Budget management: cost estimates, financial plan and negotiations with suppliers
• Coordination with producers, directors, marketing and sales team during production process

Ubisoft - Ubisoft

Video Games & Animation

Assistant Product Marketing Manager

Région de Paris, France

December 2002 - July 2003

In charge of Tom Clancy’s videogames launches: marketing strategy implementation and coordination.

The Walt Disney Company - The Walt Disney Company

Video Games & Animation

Marketing Assistant

Région de Paris, France

July 2001 - December 2001

In charge of marketing coordination and pan-European launches for licences videogames (Monster Inc, Disney Princess, and Atlantis).

M6 METROPOLE TELEVISION - M6

Film & Audiovisual

Assistant Product Marketing Manager

Région de Paris, France

January 2000 - July 2000

In charge of films launches on video & DVD and on theatre.

Celine Trocellier - AEPSILON

9/10/2020

Caroline possède une très forte expertise en Marketing digital (Growth Marketing,Positionnement offre et produit/service, Inbound Marketing, stratégie de contenu...) et en gestion de projet (analyse des besoins, définition du projet, faisabilité, ressources, planning et estimation des coûts). Au delà d'être une excellente Directrice Marketing, c'est une personne à l'écoute, souriante, dynamique, toujours disponible et volontaire ! Merci pour tout !

Education

Certifications

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