Description

Hello! Nice to e-meet you!

My international background in campaign work has focused on coordinating and adapting global beauty marketing strategies to diverse market while always ensuring consistent brand image. Serving as the primary point of contact for inquiries, support on guidelines and assisting local markets worldwide. In addition to this, I’ve got proven track record in successfully organising brand events and launches, handling logistics, budgeting and the creative concepts to ensure impactful brand representation at both internal and external events, with +6K PAX hosted in the EMEA, US and China region.

My project management skills have been essential in developing campaign materials, optimising best practices across channels for all markets which I hope to continue to develop. Being fluent in Swedish, Spanish, English, French and Italian also allows me to engage further with stakeholders. I take pride in my ability to lead activations through advocacy by driving engagement and brand awareness.

Looking forward to hearing from you,

Carolina

Industry field of expertise

Languages

English
Native or bilingual
Swedish
Native or bilingual
French
Native or bilingual
Italian
Fluent
Spanish
Native or bilingual
Norwegian
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km)

Yves Saint Laurent Beauté, L'Oréal
Production Manager x Local Ambassadors
April 2025 - Today (1 year and 3 months)
Co-create the local ambassadorship and VIP strategy for YSL beauty worldwide
Impulse local initiatives by challenging local markets and sharing best practices, setting clear targets
Advise markets on local ambassador strategies and vip talent campaigns
Create brand guidelines for markets to ensure perfect execution of local campaigns
Ensure the brand DNA and strategy is being applied locally on ambassadors/celebrity campaigns (proposal, storyboard, post-prod)
Share DMI feedback, advice, and approval on local campaign shootings
Streamline and ensure the approval process of assets from DMI to local markets
Coordinate all communication between DMI and Markets for Local Campaigns and shoots
Marketing and Communications Planning Campaign Management Agile Project Management Stratégie de communication Suivi de production et post-production
Coty
Brand Marketing and Event Activation
July 2022 - July 2023 (1 year)
Amsterdam, Netherlands
Marketing Strategy & Activation: Developed and supported marketing strategies and activations across Europe, China, and the US to drive brand awareness and customer engagement. Managed product launches, re-launches, and campaign initiatives for both new and existing products (NPD & EDP) for body-care and fragrance SKUs.
Product Development: Coordinated development schedules, ensuring deadlines were met and alerting stakeholders (R&D, formula, design, supply) of risks. Anticipated milestones, prepared platforms, and organized follow-up meetings to track progress during all 360 process stages (briefs, workshops, feedback).
Asset Production: Managed the development of briefs, overseeing all asset production for body care/fragrance scope with creative agencies for online and offline use. Delivered masters and ensured the continued development of creative requests for local adaptations (print/digital) for brand visuals, artwork, launches, and animations (A+, Non-Amazon, Pureplayers, Social Media, POS). Managed and deployed all assets as well as guidelines / technical specifications to the DAM (AEM) platform.
Product Launches & Collaborations: Led the GTM strategy for product launches, collaborating with beauty influencers, ambassadors, and industry partners to maximize brand reach. Led activations as the main point of contact, overseeing end-to-end production, and aligning with cross-functional teams to meet brand objectives and ensure project success.

Event & PR Management: Executed 22 external and internal brand events and campaign activations, reaching live audiences from 25 to 6,000 attendees across +7 countries. Collaborated with international partners, influencers, and ambassadors. Managed an intern and supervised a team of 7 vendors/agency.
Budget & Resource Management: Managed large-scale budget, oversaw all aspects from initial planning to execution. Ensured accurate financial tracking, vendor negotiations and billing.
Brand content Brand activation Product management Communication 360° Event organisation
L’oreal
Project Management & Training
FASHION AND COSMETICS
October 2020 - November 2021 (1 year and 2 months)
Paris, France
Online Events: Organised and led online activations, including interactive webinars (25-70 participants) and live broadcast classes (+2500 attendees), setting objectives, timelines, and managing registrations to deliver in-depth insights across 16 metiers
Training and Animations: Developed e-learning modules tailored to global market needs using Articulate and CrossKnowledge. Ensured assets and content were available on the global platform.
Performance Monitoring: Enhanced training effectiveness by analyzing KPIs and refining learning strategies, sharing best practices for continued improvement.
Training E-learning Project Management Webinars Online learning host