About Carolina
🌟 I’m a quadrilingual (French, English, Spanish, Swedish) Social Media & Content Creator passionate about beauty, lifestyle, and fashion.
At Monoprix, I manage and create digital content for beauty and skincare campaigns — from creative direction and social media strategy to on-camera content and influencer collaborations. My work focuses on building authentic, engaging storytelling that connects brands with their audiences.
I’ve previously collaborated with Zegna and Ameos Eyewear, where I developed digital communication, influencer partnerships, and brand identity across multiple platforms.
With over 4 years of experience in content creation, social media, and digital marketing, I bring both a strategic and creative approach — blending visual storytelling, data-driven insights, and a deep passion for modern brand communication.
Swedish
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual
Can work on-site
Paris 17e Arrondissement (up to 50km)
Experience
- ZEGNALuxury Brand & Social Media StrategistOctober 2022 - August 2024 (1 year and 10 months)• Coordinated high-profile collaborations and PR marketing initiatives, ensuring full alignment with luxury brand identity.• Contributed to storytelling strategies by integrating talent partnerships into campaign rollouts.• Assisted in organizing fashion events and activations, representing the brand with professionalism.• Built and maintained strong relationships with clients, partners, and internal/external stakeholders.• Ensured consistent cross-channel messaging in collaboration with creative, PR, and retail and marketing teams.
- MONOPRIXSocial Media & Influencer SpecialistSeptember 2024 - Today (1 year and 9 months)Clichy, France• Managed influencer collaborations and UGC campaigns in beauty & lifestyle, driving a +25% engagement increase.• Identified, onboarded, and optimized partnerships with influencers aligned with Monoprix’s brand vision, tracking KPIs and campaign performance.• Animated and moderated online communities (Instagram, TikTok, Facebook), strengthening customer engagement and loyalty.• Developed and published interactive content (UGC activations, contests)• Monitored brand reputation with social listening tools to identify risks and opportunities and delivered actionable insights to optimise strategies.
- Ameos EyewearSocial Media ManagerSOCIAL NETWORKSMay 2020 - October 2022 (2 years and 5 months)Barcelone, SpainCréation et publication de contenus sur les réseaux sociaux afin de promouvoir les produits de la marque Ameos aux clients et prospects.Analyser la performance des posts et fournir des recommandations.Coordination d'événements promotionnels : giveaway, soldes, collaborations en magasin et influenceurs.Participation à l'élaboration du lookbook destiné à être distribué aux magasins cibles et partenaires.Analyser les dernières tendances des médias sociaux afin d'être toujours plus créatif et innovant pour les futures campagnes.
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Education
- Assister le comptable dans letraitementMettre àjour les informations clients dans la base deAssister le comptable dans letraitement
- en B2B.portefeuille clients composé deTPE/PME2011en B2B.