Description

Consultante senior strategie e-commerce et digital marketing

Ex E-Business Director at l'Oreal, and ex Digital Director at Shiseido.

Forte d'une experience de plus de 15 ans dans le e-commerce et le marketing digital, aussi bien au sein de grands groupes (L'Oréal, Shiseido, LVMH) que dans des start-ups et entreprises de taille moyenne, je me ferai un plaisir de vous aider à élaborer une stratégie e-commerce performante grâce à une approche centrée sur les données (data) et l'expérience client.

📲Contactez-moi pour vos projets:

Stratégie de lancement pour DTC, eRetail et Pure Player
Stratégie Marketing Digital / Multichannel Marketing
Strategie CRM/ Communication base de donnee clients
Strategie SEO/Contenu
Optimisation de l'organisation de vos équipes digitales
Aide à la recherche de nouveaux talents ou d'agences dans le domaine du e-commerce et du marketing digital

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
German
Conversational

Workplace preferences

Remote only

Primarily works remotely

L’Oreal
E-commerce acceleration director
June 2025 - Today (1 year)
Melbourne, Australia
Leading the e-commerce strategy in direct and indirect channels for L’Oreal Australia and NZ, managing a team of e-commerce experts.
Carole Sanderson EI
E-Commerce and Digital Strategy Consultant
October 2024 - May 2025 (8 months)
Chartres, France
Helping brands build their e-commerce strategy with a data-driven and consumer-centric approach. Go-to-market strategy for DTC, eRetail and Amazon. Supporting brands to create high-performing digital teams that work efficiently with agencies.
Shiseido
Interim Digital Director UK&I (Mat cover)
September 2023 - October 2024 (1 year and 1 month)
London, UK
Led strategies across all e-commerce touchpoints including online trading, digital marketing, CRM, advocacy, data analytics, and insights for branded E-Boutiques Shiseido, NARS & Drunk Elephant along with E-Retail, Pureplayers, and Market Places, managing a team of 15 experts. Reporting to the country manager and as an integral member of the Leadership Team, helped shape the company’s vision & culture