CTAbout Carla
Spécialiste en communication avec 5 ans d’expérience, j’allie rigueur analytique et créativité pour concevoir des stratégies de communication à fort impact. J’accompagne les marques dans leur développement de visibilité, leur storytelling et la création de contenus engageants, en France et à l’international.
Trilingue français, anglais et espagnol, j’apporte une vision interculturelle et une capacité d’adaptation aux secteurs du vin, de la culture et du tourisme durable.
Domaines d’expertise :
• Stratégie & planification – Stratégies de communication, calendriers éditoriaux, analyse de performance
• Création de contenu – Storytelling visuel, newsletters ciblées, gestion de sites WordPress
• Communication événementielle – Représentation de marque, coordination d’événements, relations médias/influenceurs
• Community management – Stratégie social media, engagement communautaire, développement de l’image de marque
Spanish
Native or bilingual
French
Native or bilingual
English
Native or bilingual
Can work on-site
Toulouse (up to 50km)
Experience
- Maison WessmanMarketing and Communications AssistantWINE AND SPIRITSAugust 2024 - August 2025 (1 year)Toulouse, FranceOversaw communication strategy for several premium brands, including visual identity redesign and deployment of multi channel initiatives (print, web, social media). Developed digital communities (+40%), designed high-performance newsletters (+35%), and monitored the competition. Participation in an international trade show (Wine Paris 2025) with management of institutional visibility and promotion of the offering to professional audiences.
- AF3VProject and Development ManagerSeptember 2023 - August 2024 (11 months)Coordination of national events bringing together up to 2,500participants and management of communication projects. Implementation of a multi-channel strategy (press relations with 20 media partners, newsletters, institutional website, social networks +35%). Development of strategic partnerships and facilitation ofspecialized communities.
- CROUS d'Aix-MarseilleEvent Communications ManagerENTERTAINMENT AND LEISUREOctober 2022 - June 2023 (8 months)Aix-en-Provence, FranceDesign and deployment of communication campaigns for a university theater program (15 events per year). Creation of print and digital media, social media management, and event logistics coordination.
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Education
- Contemporary Topics in Business Strategy Immersion ProgramBayswater College London2025Contemporary Topics in Business Strategy Immersion Program
- Master's Degree in Strategic Planning andISCOM Toulouse2025Master's Degree in Strategic Planning and