Carla Raoult Santoni

– Managed a £1.3M+ ARR portfolio of 11 enterprise accounts across EMEA, with strategic oversight of partner accounts in Germany and France. – Secured £150K in contract renewals and identified £35K in account expansions through proactive value-mapping and GTM initiatives. – Achieved 100% retention across Tier-1 and Tier-2 accounts by translating complex technical capabilities into clear business-value frameworks. – Spearheaded EMEA marketing strategy: produced 5 market research events, 1 pan-European webinar, and 2 Customer Advisory Groups — driving a 22% increase in regional community engagement.

– Partnered with 4+ early-stage founders to define GTM strategies, achieving a 15% increase in lead generation and 40% growth in organic social engagement. – Delivered end-to-end marketing assets — content, PR kits, social strategy — with zero internal dependencies.

– Led the UK market entry of a prestige Dubai-born hospitality concept, managing a £75K+ launch budget. – Built digital presence from 50 to 8,000+ organic followers in 6 months via content strategy, partnerships, and events. – Secured 20+ premium media placements (Forbes, GQ, Condé Nast Traveller) through UK and Dubai PR agency management. – Drove a 20% increase in direct booking enquiries within the first quarter through targeted digital and field marketing campaigns.