About Carla
Consultante en intelligence artificielle et marketing digital, j’aide les entreprises et projets Web3 à intégrer l’IA dans leur stratégie pour gagner en efficacité, en visibilité et en impact.
Forte de 5 ans d’expérience à la croisée du marketing, de la blockchain et de l’intelligence artificielle, j’ai accompagné des startups, PME et projets crypto dans leur croissance : stratégie marketing, automatisation des workflows, campagnes multi-canales et développement de partenariats stratégiques.
Mon expertise IA & automatisation :
→ Intégration d’outils IA (Claude, ChatGPT, Perplexity) dans les processus marketing et business
→ Création de workflows automatisés avec n8n, Zapier et Make (CRM, social media, lead generation)
→ Production de contenu assistée par IA : visuels (Midjourney, DALL-E), vidéos (Runway ML) et textes
→ Déploiement d’infrastructures IA locales (Open WebUI, Claude Code)
Mon expertise marketing & Web3 :
→ Stratégie de croissance et marketing digital (SEO, content, KOL, events)
→ Développement d’écosystèmes blockchain : grants programs, ambassadors, partnerships
→ Community building et engagement sur Discord, Twitter/X, Telegram
→ Gestion de budgets marketing 100K+ EUR
Créatrice de contenu Web3 (@carlitacrypto_ sur Twitter), j’ai bâti une audience de +20 000 abonnés et généré +1M de vues en vulgarisant la blockchain et la crypto pour le grand public.
Bilingue français-anglais. Disponible pour des missions de conseil, stratégie ou exécution.
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Can work on-site
Paris 12e Arrondissement (up to 50km), Thionville (up to 50km)
Experience
- AlephiumHead of EcosystemAugust 2025 - Today (11 months)Joined Alephium to accelerate the growth of its open-source, energy-efficient Layer 1 blockchain. Led cross-functional initiatives spanning grants, partnerships, community and product.→ Designed and launched a local Ambassador Program across 5 countries→ Structured and managed a full Grant Program: evaluation, milestone tracking, builder guidance→ Led product development for a dApp Hub, coordinating a team of 2→ Key relationship manager during the protocol's Hardfork with partners and exchanges→ Forged strategic partnerships with Bitmain, Ledger, Safepal and leading DeFi projects→ Organised hackathons and builder events to stimulate dApp development
- Synaps & AnimaMarketing Manager & Ecosystem LeadMay 2024 - May 2025 (1 year)Led marketing and ecosystem strategy for Synaps (KYC/KYB compliance infrastructure) and Anima (decentralized identity using Proof of Personhood & Soulbound Tokens).→ Drove 40% of total revenue through strategic ecosystem collaborations→ Built vibrant communities on Discord, Twitter and Telegram, growing engagement by 60%+→ Designed and executed multi-channel campaigns (content, events, KOL)→ Managed KOL partnerships end-to-end: budget, negotiation and performance tracking→ Tracked campaign ROI and community health using HubSpot
- XRPL CommonsXRPL Blockchain Residency programJanuary 2024 - March 2025 (1 year and 2 months)Paris, France➞ Mastered blockchain, smart contracts, and DApps through hands-on projects.➞ Collaborated globally, contributing to real-world XRPL applications.➞ Enhanced expertise in XRPL tools and protocols for blockchain solutions.
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Education
- Master des Affaires Internationales - PGE, Commerce internationalESCE International Business School2023Master des Affaires Internationales - PGE, Commerce international
- BTS, Commerce internationalLycée Périer2019BTS, Commerce international
Certifications
- Certified Digital Marketing AssociateMeta2025