About Carla
Senior Strategic Account & Partnerships Manager with 8+ years of experience in global tech and SaaS environments (Google, Meta, Criteo).
I help companies structure, grow, and optimize their client and partner relationships through a data-driven and execution-focused approach. I’ve worked with international teams and complex ecosystems, acting as a trusted advisor to key accounts while coordinating cross-functional stakeholders (product, tech, sales, ops).
My expertise includes strategic account management, partnerships, onboarding & implementation, performance analysis, and go-to-market operations. I’m particularly comfortable in fast-growing, international environments where clarity, structure, and impact matter.
Based in Barcelona, I work fluently in French, English, and Spanish, and support companies remotely across Europe.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- www.momentastore.comFounder & FreelanceSeptember 2025 - Today (9 months)Barcelona, Spain
- Lead end-to-end product development: ideation, brand identity, design, sourcing, packaging, pricing, and quality control to ensure brand consistency and customer satisfaction.
- Build and maintain the company website (from design to deployment), ensuring UX/UI consistency and mobile responsiveness.
- Manage digital advertising campaigns (social ads & search ads), optimizing budgets, creatives, and targeting to maximize ROI.
- Implement SEO strategy to drive organic traffic and improve search rankings, conduct keyword research, on-page optimization, content creation, and link-building initiatives.
- Lead brand presence across social platforms: create content calendars, design creatives, schedule posts, and monitor engagement & growth metrics
- Analyze campaign and website performance data (ads metrics, web analytics, social analytics) to derive insights and define optimization actions (A/B testing, audience refinement, content adjustments).
- MacadamStrategic Account Manager & Head of PartnershipsFebruary 2024 - September 2025 (1 year and 7 months)Barcelona, Spain
- Set up and led the affiliation strategy from scratch, managing cashback partnerships across fashion, cosmetics, travel, retail, and tech and 10 other verticals.
- Drove a +580% revenue increase in 1 year by optimizing performance and expanding monetization opportunities.
- Managed a diverse brand portfolio and key accounts, building profitable, long-term relationships with affiliate networks and direct brands.
- Designed and executed targeted advertising campaigns using CRM tool (e.g. MoEngage), creating user segments based on behavior, demographics, and engagement data.
- Built and managed audience pools by leveraging segmentation rules and audience lifecycle stages to maximize reach and relevance. Utilized analytics platform (e.g. MixPanel) to track user behavior, conversion funnels, and campaign performance.
- Conducted in-depth analysis of campaign performance (click-through rates, conversions, retention, engagement), generating actionable insights to refine targeting, ad creatives, and customer communication strategies.
- Reported regularly on key KPIs and collaborated with cross-functional stakeholders to align marketing efforts with business objectives.
- Improved customer retention and acquisition by optimizing messaging flows, timing, and segmentation logic.
- CriteoBusiness Development RepresentativeSeptember 2019 - April 2023 (3 years and 7 months)Barcelona, Spain
- Consulted e-commerce and retail brands on performance marketing strategies leveraging dynamic retargeting and full-funnel solutions, aligned with acquisition, conversion, and revenue growth objectives.
- Identified and developed new business opportunities by analyzing client performance data, market trends, and commercial potential, consistently supporting monthly and quarterly revenue targets.
- Built and delivered ROI-driven sales proposals, using data insights, case studies, and performance benchmarks to pitch tailored solutions and drive upsell opportunities.
- Managed the full sales cycle from prospecting to deal closure, collaborating closely with internal teams (account management, technical support, operations) to ensure successful onboarding and long-term performance.
- Established trusted relationships with decision-makers across e-commerce and retail organizations, positioning Criteo as a strategic performance partner rather than a pure media vendor.
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Education
- Master Marketing and SalesESG2016Master Marketing and Sales
- Marketing & Business Management, optionESG2014Marketing & Business Management, option