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Malt Strategy
Candice MerletCM

Candice Merlet

Consultant stratégie marketing et ventes

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

About Candice

Après 8 ans de conseil en stratégie marketing et ventes dans de grands groupes de Luxe (Cartier, Chanel), maisons de Mode, et dans le FMCG (Danone, Pernod Ricard), j'ai créé une marque de vêtements de mode fabriquée en France et en croissance depuis 5 ans.

Je suis passionnée d'analyses de données et je ferai parler vos chiffres en analysant vos tendances de marché ainsi que celles de vos consommateurs pour définir des recommandations pour augmenter votre chiffre d'affaires.

  • Italian

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Neuvieme Ciel
    Founder & CEO Neuvième Ciel
    January 2017 - Today (9 years and 5 months)
    Île-de-France, France
    Neuvième Ciel is a fashion brand for pregnant women, made in France by hands that have learned their trade in the most exclusive French couture houses
  • Yum! Brands (Pizza Hut, KFC, Taco Bell group)
    Marketing and Sales Performance Manager
    August 2015 - January 2017 (1 year and 5 months)
    Île-de-France, France

    -Build Business cases to validate sales and marketing action plan
    -Estimate short to mid-term forecasts by products
    -Recommend strategic actions to the leadership team based on estimated gain, cost & profitability
  • Pernod Ricard
    Brand Manager Martell
    September 2014 - August 2015 (11 months)
    Paris, France

    - In charge of brand's expansion in the UK and Russia (main challenges: volumes raise, brand image improvement, long-term strategy definition)
    - Manage global brand content (developing assets such as new limited editions, beautyshots, digital tools, ...) & implement markets adaptation
    - Co-define & execute the markets marketing strategic plans to reach the brand owner's and markets ambition
    - Build & coordinate a design project of the VS quality range (including cost/ timing analysis, volumes and value gains business case)
Check out Candice's experience

Recommendations

MO
FV
FU
Michaël Obadia and 2 other people have recommended Candice

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Education

  • Master of Science
    Ecole de Management de Lyon / EM Lyon
    2009
    Master of Science & Management, Strategy, Marketing
  • Economie, Entreprenariat
    East China Normal University
    2008
    Economie, Entreprenariat

Skill set (8)

Marketing
Réseaux sociaux
Stratégie webmarketing
data crunching
segmentation clients
Stratégie commerciale
stratégie digitale
Analyse des ventes

Categories