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Malt Strategy
Camille NicolasCN

Camille Nicolas

CRO • Ecommerce • E-merch • Eshop

€250/day
Paris, FR
0-2 years
CRO
E-commerce
e-merchandising
Analyse de données
SEO

Average response time: 1 hour

About Camille

🔍 Consultante e-commerce | CRO & e-merchandising | Analyse de données & SEO

Passionnée par l’optimisation des performances digitales, j’accompagne les marques dans l’amélioration continue de leur site e-commerce à travers une approche orientée data, UX et conversion.

🎯 Mon objectif : booster vos taux de conversion, optimiser votre tunnel d’achat, valoriser vos produits et maximiser l’impact de vos contenus SEO.

💡 Mon approche : pragmatique, orientée résultats et toujours adaptée à vos enjeux business.

✅ Mes expertises :
CRO : audit UX, recommandations A/B test, plans d’expérimentation (Kameleoon, AB Tasty)

E-merchandising : stratégie de classement produit, animation commerciale, cross-sell / up-sell

Analyse de données : KPIs e-commerce (GA4, Contentsquare, Looker Studio), dashboards personnalisés

SEO : structure des pages, contenus optimisés, analyse de performance

E-commerce : accompagnement refonte, optimisation PDP, PLP, tunnel d’achat

📍 Basée à Paris, disponible en remote
📆 Disponible pour des missions ponctuelles ou en support mensuel
E-commerce
Social Networks
Catering
Fashion and Cosmetics
Education Companies

  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • PETIT BATEAU
    International E-shop Manager DE / AT
    December 2024 - Today (1 year and 7 months)
    92130 Issy-les-Moulineaux, France
    Scope: Deutschland / Austria
    - Implementation of the commercial and editorial animation strategy on the website
    - Configuration and testing of animations and commercial offers (SFCC)
    - E-merchandising (Target2Sell)
    - Management of the site structure
    - Search management (synonyms, redirections, etc.)
    - Performance monitoring of animations and commercial operations (Tableau)
    - Optimization of the customer journey (scope: animation and e merchandising)
    - Creation and contribution to landing pages
    - Personalization (pop-ups, countdowns)
    - Cross-functional projects: payment methods, UX/UI redesigns…
    - Contentsquare and Kameleoon's lead for the ecom's team
    - Coordination with the CRM and Acquisition teams
  • Printemps
    CRO project manager
    September 2024 - December 2024 (3 months)
    Paris, France
    Conversion Rate Optimization Scope : Printemps.com / Placedestendances.com / Citadium.com / MadeInDesign.com Projects:
    - Participation in the construction and formalization of the CRO roadmap
    - Scoping, writing specifications, and implementing identified improvements
    - Creation and tracking of tickets for anomalies and new requests
    - Performance analysis
    - Monitoring industry trends Test & Learn:
    - Designing the A/B testing and personalization roadmap
    - Drafting briefs for internal entities and our A/B testing partner to implement optimized experiments
    - Launching and monitoring tests and experiments
    - Setting up experiments directly through the A/B testing platform (Kameleoon)
    - Providing detailed reports of results and proposing improvements Support for Business Units:
    - Recommendations and optimizations of e-merchandising and customer journeys based on profiles, behaviors, and traffic sources
    - Contributing to the monthly newsletter to communicate experiment results to the business units
    - Promoting best practices in CRO within operational teams and monitoring their implementation
    - Advocating and building teams' skills on CRO tools and methodologies
  • KPMG
    Marketing & Digital project manager
    September 2022 - August 2024 (1 year and 11 months)
    Courbevoie, France
    KPMG Academy – KPMG's external training organization – National Management Department www.formation.kpmg.fr Digital Marketing:
    - Right-hand to the national manager
    - Digital marketing projects for the website, content writing
    - SEO, backlinking, project management, A/B Testing
    - Writing for the KPMG blog "L'Éclaireur"
    - ROI analysis - Ticket management and website testing Communication / Commercialization:
    - Responsible for the annual national commercialization plan and point of contact for national sales representatives
    - External communication: mailings, newsletters, blog articles, interviews - Internal communication: newsletters, articles
    - Analyzing campaign feedback data
Check out Camille's experience

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Education

  • Master Programme Grande École, Marketing Digital
    EM NORMANDIE BUSINESS SCHOOL
    2024
    Master Programme Grande École, Marketing Digital
  • Bachelor Management International, Commerce international
    EM NORMANDIE BUSINESS SCHOOL
    2022
    Bachelor Management International, Commerce international
Check out Camille's education

Skill set

SEO Optimization
Resource Allocation and Management
Project Planning and Scheduling
Change and Transformation Management
Workshops Facilitation

Categories