About Camille
Avec 15 ans d'expérience dans la data, le marketing de performance et la martech, mon expertise couvre l'ensemble de la chaîne : de l'ingénierie des données jusqu'aux insights qui permettent aux équipes de prendre de meilleures décisions.
Voici des exemples de projets sur lesquels j'interviens :
- Mettre en place et optimiser des solutions d'extraction, de stockage et de visualisation de données pour soutenir les projets data, en mettant l'accent sur les indicateurs de performance et la croissance, à l'aide d'outils comme BigQuery, SQL et Python
- Développer des stratégies et des outils data pour la prise de décision, le suivi des performances et la croissance, en m'assurant que les indicateurs reflètent les vraies priorités business
- Produire des analyses et des dashboards clairs et actionnables pour la direction, les équipes techniques et non techniques — avec Looker Studio, Google Sheets, ou l'outil de visualisation adapté au contexte
- Intervenir sur des problématiques CRM : lifecycle stages, segmentation, engagement client, analyse des parcours d'achat — notamment via HubSpot et Salesforce
- Faire le lien entre les équipes techniques et les équipes métier, en traduisant les questions business en solutions data concrètes et en rendant les résultats accessibles à tous les niveaux de l'organisation
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceData Analytics & Engineering LeadDIGITAL AND ITJanuary 2016 - Today (10 years and 6 months)Paris, FranceIndependent consultant specialising in data engineering, data analysis and business intelligence for fast-growth subscription and ecommerce companies.
Key projects:
Member1 (Global subscription services platform)- Built a production-grade data warehouse on BigQuery from scratch, integrating a legacy SQL transaction database, third-party payment platforms (via API), and affiliate advertising platforms
- Designed Python ETL pipelines to standardise and unify data across payment service providers, MIDs, campaigns, and subscription events — enabling margin visibility at transaction level for the first time
- Delivered automated performance dashboards tracking affiliate ROI, chargeback rates, and subscription economics; adopted by the CTO and CRO as primary decision-making tool
Mootsh (Photo subscription platform)- Built end-to-end financial and performance monitoring dashboards covering churn rate, paused subscriptions, MRR, and revenue forecasting
- Managed a full data migration from WooCommerce to a custom SQL infrastructure, rebuilding ETL pipelines to maintain continuity of historical data
Docplanner (European healthtech unicorn)- Conducted a data audit for the Terapia platform launch; identified critical gaps between the product hypothesis and available data, providing leadership with an evidence-based foundation for go-to-market decisions
- Implemented web tracking via Google Tag Manager across a complex CRM environment
- TykTyk — Marketing Operations & Revenue OperationsSOFTWARE PUBLISHINGOctober 2020 - July 2023 (2 years and 10 months)London, United KingdomJoined to bring data visibility to a marketing team operating blind. Progressed from building the company's first marketing intelligence function to being recruited internally into the Revenue Operations team by the CFO.
- Built Tyk's first automated marketing intelligence system from zero — integrating HubSpot data via API to track lead lifecycle stages, conversion rates, and campaign impact across the full revenue funnel
- Challenged the existing MQL-volume goal with data findings, shifting leadership focus toward lead quality — a strategic reframe adopted across marketing and sales
- Recruited by the CFO into the Revenue Operations function based on cross-functional impact
- Built a pipeline monitoring tool adopted by the CEO for weekly sales reviews, used as the basis for bonus allocation and headcount planning across the business
- Rocket (Omnicom Media Group)Biddable Media Account DirectorDIGITAL AND ITOctober 2011 - October 2015 (4 years)London, UKRocket is a leading media agency offering communications strategy development, media planning and buying, research and insight, digital marketing, ethnic consultancy, sports and sponsorship marketing and much more.
- Strategic lead on search and social media accounts totalling over £3M per annum (Mothercare, Game — PS4 and Xbox One launches)
- Team lead of 4 direct reports
- Agency lead on ecommerce platform migrations, web analytics implementations, and data feed optimisation
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Education
- Data ScienceGeneral Assembly2022
- Web Development Bootcamp, Full Stack Web Development - MEAN StackIronhack2017Web Development Bootcamp, Full Stack Web Development - MEAN Stack