About Camille
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Experience
- AlbusMarketing Ops TeacherEDUCATION AND E-LEARNINGFebruary 2024 - Today (2 years and 4 months)Paris, FranceAlbus is an online school for RevOps experts. Iâm teaching Marketing Operations.- Marketing Ops basics- CRM sync : Hubspot x Salesforce- Marketing x Sales alignment processes- Inbound funnel stage definition- Funnel optimization in quality, efficiency and velocity- Tracking essential metrics and KPIs- Reporting and board design for key stakeholders- Attribution models and rules
- PigmentGlobal Marketing Operations ManagerTECHJanuary 2023 - Today (3 years and 5 months)Paris, FranceFounding member of the Marketing Ops team. Built all the foundations and more to scale the marketing team from 4 to 25 people in a hyper growth environment.> Drive Marketing strategy to optimize performance and ROI> Pilot key MOps projects such as scoring, qualification, attribution, entry point scalability> Bring the marketing team from a startup to a scale up stage with processes, KPIs, enrichment, data structure and automation> Pilot the marketing investments and pipe gen strategy with Marketing leaders> Optimize the inbound funnel from top to bottom to improve its efficiency and velocity> Implement processes to optimize inbound pipeline performance> Design and build the Marketing reporting source of truth across all systems> Build a stronger and leaner GTM data structure to track all activities, touch points and conversions> Define and implement Multi Touch Attribution for all GTM teams> Own the Marketing stack, data structure and processesSTACK:SalesforceHubspot Ops & Marketing HubsHightouchDropContactSurfen8nZapierGongGoldCastClickUpCaptain DataApollo
- BatchGrowth & Marketing OpsSOFTWARE PUBLISHINGJanuary 2022 - December 2022 (1 year)Paris, France+35% qualified pipe from marketing actions each quarter> ABM Strategy> Marketing Stack Management> Marketing automation (Zapier, Make, Hubspot workflows)> Pilot marketing ops & processes> Reporting and tracking performance> Lead Cycle, Lead Scoring & Lead Nurturing> Acquisition & CRO> AttributionStack:HubspotSalesforceAlbacrossZapierMakeDatoPhantom busterDropContactSimilarWeb42Matters
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Education
- Master Grande Ecoleemlyon business school2020
- Bachelor of Arts in Political ScienceMcGill University2017
Certifications
- Inbound Marketing CertificationHubspot2019