Description

Senior consumer Insights & Marketing Strategy professional with 10+ years of experience translating large-scale consumer and shopper data into actionable growth strategies for global CPG brands.

Deep expertise in consumer behavior, market research, product lifecycle management and cross- functional leadership. Trusted advisor to senior stakeholders, known for combining analytical rigor with compelling storytelling to drive business impact.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

New York (up to 50km)

French Chamber of Commerce in Singapore
Business Development Manager
January 2023 - August 2025 (2 years and 7 months)
Singapore
Business Development & Strategic Partnerships:

- Drive growth and engagement across a network of 700+ international companies. Develop trusted relationships with C-suite executives, enabling partnerships, cross industry collaboration, and long-term value within a global business community.
- Support a dynamic business community with +200 networking events organized annually, fostering connections and
opportunities
Business development International Business Networking Animation de communauté Partenariats
CATALINA
Consumer Insights, Senior Manager
RETAIL (LARGE RETAILERS)
October 2015 - December 2022 (7 years and 2 months)
Paris, France
Consumer and Shopper Insights :

‒ Conducted consumer behavior studies for major CPG portfolios, providing actionable insights for innovation, launch, penetration, loyalty, fast and massive volumes generation and trade-up strategies.
‒ Analyzed large datasets (130 000 households and 20B+ annual transactions) to diagnose brand challenges, retail performance and shopper trends. ‒ From data to action : Identified growth drivers and created new opportunities through data-driven recommendations.

Business development & Client Partnership:
‒ Built long-term partnership with top CPG brands, identifying growth opportunities and contributing to continuous business expansion over 3 years on the agency's top 5 accounts.
‒ Delivered 800+ CRM campaigns per year (instore & digital), ensuring design, targeting, monitoring and optimization within client budgets.
‒ Measured and presented campaigns results and strategic recommendations to senior client stakeholders.

Team Leadership & Project Management:
‒ Led and coach a team of 12 data experts, achieving €10M in annual revenue across managed brands portfolios.
‒ Oversaw the development of new business solutions, contributing to roadmap innovation and client value creation.
Retail Consumer Insight Analyse de données Recommandation stratégique Activation de marque
Nestle
Assistant Brand Manager
AGRICULTURE
January 2015 - July 2015 (6 months)
Paris, France
Brand planning :

- Defined drivers of growth for Nesquik and developed annual marketing
plans
- Defined and recommended key action plans and course corrective
actions through trends and business analysis
- Provided insights thanks to analytical skills, a critical thinking and a
problem-solving mind-set : Nielsen panels analysis, monthly reports

New product and innovation launch :
- Launch of Nesquik new formula « Nesquik No Sugar » : consumers
panel, product development, activation calendar, sales force toolkits
development

Advertising and promotion :
- Defined the marketing activation calendar (on & off line)
- Managed and build a strong relationship with all cross-functional teams
and external agencies
- Monitored and managed the advertising and promotion spends

Lead events :
- NESQUIK® x PLAYMOBIL® partnership : packaging, POSM, CRM, events,
newsletter, etc. Boost on volumes : +9,6%/ +140T on the activation period
- NESQUIK® x Mickey Club partnership : Brand awareness and
engagement activation : 95 bea
Brand Development Activation de marque Partenariats Gestion de projet Consumer Insight