Description

Spécialiste en acquisition payante et marketing de performance, je gère des campagnes publicitaires sur Meta, TikTok et Google Ads, avec un objectif clair : optimiser le coût d’acquisition, maximiser les conversions et améliorer le retour sur investissement (ROAS).

Je ne crée pas de contenu : je me concentre à 100 % sur la stratégie, la configuration, l’optimisation et l’analyse des performances. Je travaille à partir des visuels et textes fournis par le client ou son équipe créative.

✅ Mise en place de campagnes (e-commerce, apps, formations, etc.)

✅ Optimisation hebdomadaire : audiences, budgets, placements

✅ Suivi des KPIs : CPC, CTR, CPA, ROAS, rétention D0/D1/D7

✅ Tracking : Pixel Meta, UTMs, événements GA4 / Tag Manager

✅ Tests A/B et recommandations stratégiques

J’ai de l’expérience avec des campagnes en France, en UK, en Espagne, en Allemagne, en Amérique latine et aux États-Unis. Je suis disponible pour des missions ponctuelles (set-up, audits) ou des suivis mensuels. Je parle français, espagnol et anglais.

📩 N’hésitez pas à me contacter pour discuter de votre projet !

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Göktur Reisen
Paid Marketing
December 2024 - Today (1 year and 6 months)
Managed and optimized social media advertising campaigns across various platforms. Created ad content (visuals and copy) and optimized landing pages to improve conversion rates. Analyzed campaign performance, monitored key metrics, and managed monthly advertising budgets by channel. Conducted competitive research and analyzed competitors' advertising strategies to inform and adapt campaign tactics.
MWM
User Acquisition
February 2024 - August 2024 (6 months)
France
Managed and optimized multichannel campaigns across social media and advertising networks. Achieved a 23% reduction in Cost Per Install (CPI) through A/B testing of creatives and ad formats. Monitored and analyzed key KPIs (CPI, ROAS, LTV, CTR, CVR) using Looker Studio and AppsFlyer. Collaborated with international teams and managed partnerships with agencies and UGC content creators. Adapted advertising strategies to local market specifics and kept up with trends in paid user acquisition.
Mushroom Cups
Growth Marketing
March 2023 - November 2023 (8 months)
Croatia
Managed and optimized SEA and social media advertising campaigns, resulting in a 10% increase in sales. Created, edited, and optimized ads (copy, visuals, videos), as well as adapted the website via Shopify to enhance the user experience. Managed email campaigns and created customized landing pages. Monitored and reported on campaign performance. Identified new growth opportunities and implemented A/B testing to optimize campaigns.