CBAbout Camélia
Fondatrice de la marque de mode durable CHEZ NOUS.
Mon expertise englobe la création de marque de A à 7: stratégie, développement de collections éco-responsable, marketing, communication, distribution, finances, business plan etc.
Arabic
Native or bilingual
English
Native or bilingual
Portuguese
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Chez NousFounder & Creative DirectorJanuary 2020 - Today (6 years and 5 months)Creation of the concept until commercialisation Product design, creation of tech packs and production management (purchase of raw materials, assortment management, quality audit on site) B2B marketing: participation in international trade fairs, customer portfolio management B2C marketi ng: opening of pop-up stores (shop in shop in department store + independent stores), e commerce management 360° PR & Communication: social media management, media partnerships and influencer marketing, newsletter, visual merchandising, event organization, etc.
- Onitsuka Tiger (Asics)MerchandiserJanuary 2019 - January 2020 (1 year)Integration and monitoring of the collection development Participation in recommendations for market combinations by zone and distribution channel Sample Management Creation of marketing materials for wholesale Weekly Sales Analysis - Europe Region
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Education
- Master of BusinessHanze Groningen, Netherlands/ ARUMBA in International Business & Management
- Spécialisation Création et Développement de CollectionIBSM2021Spécialisation Création et Développement de Collection