Description

Mon expérience chez Byredo a été particulièrement enrichissante et diversifiée. En tant que Chef de projet Marketing de 2022 à 2024, j'ai dirigé le développement de stratégies d'assets visuels pour renforcer l'identité de la marque sur plusieurs plateformes, collaboré avec diverses équipes pour assurer un storytelling cohérent, et géré l'ensemble du processus de lancement des campagnes.

Auparavant, de 2020 à 2022, j'ai occupé le poste de Coordinatrice de Projet de Contenu, où j'ai coordonné les shooting photo des campagnes avec le studio créatif, géré la post-production avec les agences, et créé des deck pour les réseaux sociaux et les plateformes digitales.

À travers ces deux rôles, j'ai démontré mes compétences en gestion de projet, en création de contenu, et en analyse de performance, contribuant ainsi de manière significative à la stratégie marketing globale de la marque.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

BYREDO
MARKETING CONTENT COORDINATOR
LUXURY GOODS
January 2022 - December 2024 (3 years)
• Led the development and execution of visual asset strategies to enhance brand identity and product visibility across multiple platforms
• Collaborated with cross-functional teams, including marketing, design, and product development, to ensure cohesive visual storytelling
• Managed end-to-end and coordinated all stages of campaign development from initial brief through to design sign off, budget tracking
• Conducted market research to identify trends and consumer preferences . Oversaw the production process, coordinating with external vendors and creative teams
• Managed daily the assets sharing and regular updates with internal stakeholders and partners to amplify marketing activations and ensure global alignment
• Implemented quality control measures to maintain high standards of visual assets in alignment with brand guidelines
• Analyzed performance metrics of visual campaigns, providing insights and recommendations for continuous improvement Management : 1 intern
Gestion de projet Coordination d'équipe Branding Marketing Stratégie de communication
BYREDO
CONTENT PROJECT COORDINATOR
FASHION AND COSMETICS
August 2020 - January 2022 (1 year and 5 months)
Paris, France
• Coordinated with the creative studio on campaigns shootings - briefs, products assortment, assets needs for all channels and roll-outs
• Managed post-production with agencies (retouches, branding, cropping)
• Owned global marketing plan and calendar alignment
• Created roll-outs for social medias (Facebook, Instagram, Wechat), digital channels, newsletter, OOH and acquisition
• Handled assets requests and deliveries for commercial and communication teams
• Monitored and analyzed content performances
• Accounting and administrative management
Gestion de projet Réseaux sociaux Branding Communication visuelle Marketing de contenu
PUBLICIS
PR & INFLUENCE ASSISTANT
PRESS AND MEDIA
June 2019 - August 2019 (3 months)
Managed client portfolio : Garmin, Sonos, Huawei
Organized, monitored and implemented press relations action' 6 Translated and issued press releases
Developped contact with press and influencers
Produced weekly press reviews and analysis
Communiqué de presse Relations presse Evénementiel