Brodie Carr

Front Foot Agency (FFA*) is a Marketing and Brand agency specialising in youth lifestyle, culture and travel.

Responsibilities:

• CEO responsible for business strategy and execution

• Creative Director for ideation across all activities - activations, partnerships and content production

• Led high-value new business pitches, partnership proposals, and go-to-market strategies

• Brand portfolio includes K-Way, RedBull, Swatch, Kia, Oakley, Hurley (Nike), Quiksilver and many others

Achievements:

• Spearheaded high-value sponsorship acquisitions, securing multi-million-dollar brand partnerships

• Developed and executed Nike's strategy for entering the youth lifestyle space via the Hurley brand

• Produced the first-ever professional surfing event in China, pioneering new markets and breaking cultural barriers – we led with a Women's event!

• Led the first-ever surf exhibition tour to North Korea

Exceptional ALIEN (EA) is a start-up travel marketing platform that curates travel, creativity, and culture through the lens of Creators and Culture Makers.

Responsibilities:

• Executive Committee Member onboarded to bring media, entertainment and travel experience to develop business strategy and execution roll-out

• Build and execute GTM of platform and brand positioning to the travel industry

• Global head of business development, partnerships and revenue

Achievements:

• Created USP market positioning - "creator-led" destination marketing through authentic and trusted storytelling

• Negotiated and secured all commercial partners and project-led execution of content production

Tourism WA (TWA) is the Western Australian independent marketing agency responsible for motivating people to choose Western Australia as their next holiday or event destination.

Responsibilities:

• Reported to the Minister of Tourism, Board of Directors, Director General and on occasions, the Premier of WA

• Executive responsible for brand & marketing campaigns, partnerships, aviation capacity increases and event acquisitions

• Managed $100M+ budget, 11 international offices and 100+ staff

Achievements:

• Developed and implemented a whole of State and industry tourism brand narrative with the first campaign, "Wander out Yonder", noted as the "best TWA campaign recall and impact ever" (Kantar research)

• Re-set whole of the company culture, reshaping the organisation as a modern marketing agency

• Drove record-breaking $11B visitor spend, achieving the highest international and interstate tourism growth in Australia