About Boyoung
EN: K-Beauty Sourcing & Product Development: I help European cosmetics brands formulate and manufacture their products in South Korea. Acting as your strategic bridge to the Korean industrial ecosystem, our team includes a native French speaker to ensure seamless, fluid communication and real-time project alignment. We manage your project from A to Z: sourcing top-tier OEM/ODM laboratories, overseeing formulation and packaging design, and securing the supply chain for seamless import into Europe.
FR: Expertise K-Beauty & Sourcing : J'accompagne les marques de cosmétiques européennes dans la création et la fabrication de leurs produits en Corée du Sud. Véritable passerelle avec l'écosystème industriel coréen, notre équipe intègre un profil natif français pour garantir une communication fluide, transparente et sans barrière culturelle. Je pilote votre projet de A à Z : sélection des meilleurs laboratoires (OEM/ODM), suivi de la formulation, design packaging, et sécurisation de la chaîne logistique jusqu'à l'import en Europe.
Korean
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- MY K-ROADCEO & FOUNDERJanuary 2020 - Today (6 years and 6 months)Séoul, South Korea
- Product Planning & Brand Development (OEM/ODM)
- End-to-End Product Creation: Lead total cosmetic OEM/ODM product planning from initial trend research to custom formulation engineering, texture optimization, and bespoke packaging design.
- Brand Strategy: Concept design, brand identity development, and market positioning tailored to target demographics. Successfully launched and commercialized two proprietary beauty brands: TU:YOUNG (Skincare) and BLURB (Body care).
- Supply Chain & Manufacturing Management
- Vendor & Lab Matching: Extensive network of Korean manufacturers and laboratories; match clients with the ideal production facilities based on MOQs, price points, and formulation complexity.
- Quality Control: Manage complete end-to-end production cycles, ensuring strict quality control, timeline management, and troubleshooting directly with factories.
- Global Regulatory & Market Expansion
- Compliance: Navigate complex international export requirements, ensuring products meet global standards for successful registration (FDA, CPNP, and other regional compliance frameworks).
- Cross-Border Growth: Design and execute international distribution and market entry strategies to scale beauty brands across global e-commerce and retail networks.
- YDOCEO & HEAD OF BUSINESS PLANNINGApril 2010 - April 2020 (10 years)Séoul, South Korea
- E-Commerce: Led global B2C sales and optimized product formulations using Amazon Global Selling data and review analytics (2017-2020).
- Distribution: Built and optimized robust international retail networks and cross-border cosmetics sales channels.
- IRENE & COSTRATEGIC PLANNING MANAGER / HEAD OF PRODUCT PLANNINGFebruary 2016 - January 2017 (11 months)Séoul, South Korea
- Consulting: Provided strategic consulting on brand development direction and market positioning.
- Market Entry: Conducted intensive market analysis to curate new product lineups and entry-level marketing strategies.
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Education
- BACHELOR'S DEGREEAjou UniversityBACHELOR'S DEGREE
Certifications
- Distribution ManagerKorea Chamber of Commerce and Industry Office Automation2006
- TechnicianHuman Resources Development Service of Korea2007